New Delhi, India – Premium beer brand Budweiser in India has recently appointed influencer marketing and social media company Voxxy Media to handle its influencer marketing mandate.
The team will be responsible for Budweiser’s overall influencer management, playing an important role in meeting specific campaign objectives, to continue in increasing brand awareness and in helping gain traction within the target media amid the booming influencer outreach realm.
Kulbir Sachdev, founder at Voxxy Media, said, “Budweiser is an iconic brand, and we are super stoked to be partnering with the dynamic team of Budweiser India in this exciting journey. Voxxy and Budweiser have year-long plans to create the most viral, captivating and ROI-focused social media influencer campaigns which will be launched in the coming months.”
Meanwhile, Ankit Kataria, associate director at Budweiser India, commented, “Over the last few years, the influencer base in India has grown rapidly and has now evolved to command a large chunk of content. We want to be where our consumers are and, in this endeavor, are delighted to partner with Voxxy for our influencer marketing requirements in India.”
He added, “Voxxy’ s work has been engaging and delivering on the parameters similar to our business objectives. We look forward to a growing partnership with the Voxxy Media team.”
As a results-driven influencer marketing service, backed by analytics and performance, Voxxy Media helps create digital narratives that are about people and brands.