India – Sociowash, an integrated advertising agency, has earned the digital mandate for Tide Arabia, the UAE’s laundry detergent brand. The agency will be in charge of enhancing the brand’s digital presence through the development and implementation of strategic creative methods.
The Mumbai team of Sociowash will oversee the account. As part of this strategic alliance, the agency will be in charge of carrying out campaigns that will raise brand memory and engagement in order to increase the brand’s digital share of voice. In order to help the company accomplish its goals, Sociowash will increase its online visibility and connect with its intended audience.
Speaking about the mandate, Raghav Bagai, co-founder of Sociowash, said, “Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”
Meanwhile, Arushi Sethi, brand director of Tide Arabia, said, “With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.”
