Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Southeast Asia
No posts found

SMU expands in Indonesia with subsidiary focused on future-ready skills development

by Aliza Carmona

-

April 29, 2026

Indonesia – Singapore Management University has launched SMU Indonesia as a subsidiary, marking a long-term strategic move to strengthen Indonesia’s talent pipeline and improve employability outcomes amid accelerating technological disruption.

Positioned as a bridge between academia, industry and government, SMU Indonesia will work with Indonesian partners to co-develop executive education and future-ready skills programmes across sectors undergoing structural transformation. These include banking and finance, natural resources, mining, energy, telecommunications and infrastructure, logistics and transportation.

The initiative comes as Indonesia continues efforts to address workforce alignment challenges and expand skills development for a digital economy. The country’s Ministry of Manpower has identified the need for “triple readiness” in the workforce, where technical, digital and core human skills are developed in tandem by 2030. This is aligned with broader national efforts to strengthen digital literacy in higher education and prepare graduates for AI-driven job requirements.

Recent data from Statistics Indonesia (BPS) highlights ongoing structural gaps in the labour market. Around one-third of young workers are employed in roles that do not match their educational qualifications, while youth unemployment remains more than twice the national average. Approximately 3.5 million graduates enter the workforce each year, adding pressure on education-to-employment alignment.

SMU Indonesia is intended to help address this gap by scaling collaborative programmes that link education outcomes with industry demand across Indonesia and Singapore.

President Lily Kong, President of Singapore Management University, said, “Indonesia stands at a defining moment in its development, where the strength of its human capital will determine the trajectory of its economic transformation. At SMU, we believe universities must evolve beyond their traditional roles to become active partners in shaping workforce outcomes.”

President Kong continued, “The establishment of SMU Indonesia as a subsidiary reflects our deep and long-term commitment to this vision. By working closely with government, industry and academic partners, we are not only responding to immediate human capital needs but also co-creating an ecosystem where talent can continuously adapt, move and thrive across borders.”

“In doing so, we hope to contribute meaningfully to Indonesia’s ‘triple readiness’ agenda, supporting the development of a workforce across Indonesia that is technically proficient, digitally fluent and grounded in the human capabilities that will remain indispensable in an AI-driven world,” further explained.

(L to R): Anindya Bakrie, Chairman of KADIN; Professor Lily Kong, President of Singapore Management University (SMU); Kwok Fook Seng, Singapore Ambassador to Indonesia; and Haryanto Adikoesoemo, Chair of the SMU International Advisory Council – Indonesia and President Director of PT AKR Corporindo Tbk, at the launch of SMU Indonesia.

As a subsidiary, SMU Indonesia will expand the university’s ability to deliver applied research, executive education and market-relevant training, while deepening engagement with Indonesian institutions and government agencies, including the Ministries of Education and Manpower, Bank Indonesia, Universitas Indonesia, Universitas Gadjah Mada and the Bandung Institute of Technology.

SMU Indonesia’s work will also build on several applied initiatives, including AI-focused workforce transformation programmes under SMU’s Resilience and Workforce Transformation (ResWORK) initiative, collaboration with Jakarta Smart City on urban innovation, and industry-embedded learning with partners in banking, energy and natural resources. Talent mobility initiatives such as the Global Ready Talent programme and Global Summer Programme will also support cross-border learning between Indonesia and Singapore.

Haryanto Adikoesoemo, President Director of AKR and Chair of SMU International Advisory Council Indonesia, commented, “Indonesia faces a skill gap in areas such as data science, AI, cybersecurity and cloud computing, which makes it difficult to support the demand driven by high-growth companies in the digital economy. I hope that the reinvigorated SMU Indonesia can work even closer with Indonesian academia and private and public sectors and support our talent challenges and build an even stronger future economy.”

As Indonesia continues its digitalisation and industrial upgrading efforts, SMU Indonesia aims to serve as a platform to better align education provision with evolving labour market needs, while supporting closer Singapore–Indonesia talent linkages through more industry-embedded education and training models.

Related Tags Technology Indonesia Market expansion Singapore Management University Talent development subsidiary
Share this article

Related Articles

View All
SMU BRAND CAMPAIGN
Marketing Southeast Asia
SMU puts bold ideas in the spotlight with new impact-driven brand campaign
March 16, 2026
By Sharona Nicole Semilla
University of Western Australia appoints VML Perth, WPP Media as new media, creative partners
Marketing ANZ
University of Western Australia appoints VML Perth, WPP Media as new media, creative partners
September 9, 2025
By Teddy Cambosa
Rising by lifting others: How Taylor’s University’s latest film highlights a narrative of collective resilience
Marketing Southeast Asia
Rising by lifting others: How Taylor’s University’s latest film highlights a narrative of collective resilience
July 1, 2025
By Teddy Cambosa
Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Marketing Southeast Asia
Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
April 4, 2024
By Teddy Cambosa
Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
SME Southeast Asia
Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
February 28, 2024
By Teddy Cambosa
Synagie-and-SMU
Platforms Featured Southeast Asia
Synagie, SMU partner to upskill e-commerce, tech players in SEA via new digital programmes
May 18, 2022
By Kathleen Murata
No posts found

Featured Articles

View All
NEXT HK 2026_JURY FI (1)
Marketing Featured East Asia
First jury roster for inaugural NEXT Awards Hong Kong 2026 announced, featuring cross-industry marketing leaders
April 16, 2026
By Aliza Carmona
MARKETECH APAC, UpTech Media announce second edition of ‘Retail & E-commerce Innovation Summit’ in Malaysia for 2026
Marketing Featured Southeast Asia
MARKETECH APAC, UpTech Media announce second edition of ‘Retail & E-commerce Innovation Summit’ in Malaysia for 2026
April 10, 2026
By Teddy Cambosa
MTA 2026_Article FI
Marketing Featured APAC
MARKETECH APAC opens entries for ‘Marketing Technology Awards 2026’, spotlighting real-world martech impact
March 19, 2026
By Sharona Nicole Semilla
Second edition of ‘NEXT Awards Philippines’ unveils initial jury lineup to honour PH marketing’s newest forerunners
Marketing Featured Southeast Asia
Second edition of ‘NEXT Awards Philippines’ unveils initial jury lineup to honour PH marketing’s newest forerunners
March 18, 2026
By Teddy Cambosa
Empowered Women Awards 2026 opens entries to honour women shaping the future of marketing and technology
Marketing Featured APAC
Empowered Women Awards 2026 opens entries to honour women shaping the future of marketing and technology
March 12, 2026
By Sharona Nicole Semilla
Zurich Malaysia’s new Raya campaign highlights enduring family values
Marketing Featured APAC
Defining the next era of commerce: MARKETECH APAC introduces ‘Retail & E-Commerce Excellence Awards Asia Pacific’
March 10, 2026
By Teddy Cambosa
No posts found

Most Recent Articles

samsung aus
Samsung turns Galaxy S26 Ultra into a pocket-sized VAR in new grassroots football campaign
June 23, 2026
Julian Bartolome
No posts found
Therme Singapore begins construction on Marina South wellness destination
June 23, 2026
Sharona Nicole Semilla
Tilt Brand Solutions appoints Sandeep Nair to lead consulting division ‘ConsulT’
June 23, 2026
Julian Bartolome
80% of Muslim travellers now use AI tools as digital trust reshapes travel planning: report
June 23, 2026
Sharona Nicole Semilla
Truecaller Ads debuts AI-powered ‘Call-to-Cart’ surface for seamless mobile commerce
June 23, 2026
Julian Bartolome
DBD probes three food delivery apps over potential regulatory breaches in Thailand
June 23, 2026
Aliza Carmona
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • NEXT Awards Series
  • Advertising Awards Asia Pacific
  • Content Marketing Awards Asia Pacific
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin