Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Featured Southeast Asia
No posts found

Smart launches fifth season of all-female esports league via Eplayment Entertainment tie-up

by Jean Cabico

-

May 5, 2022

Smart-Liga-Adarna-Season-5Smart-Liga-Adarna-Season-5

Manila, Philippines – The Philippine-based telco giant Smart has partnered anew with event and tournament organiser Eplayment Entertainment for the fifth season of Liga Adarna, the country’s all-female esports league.

The event has already kicked off last 19 April and will be running until 30 June 2022, with the theme ‘Ikaw Ang Bida’, which in English translates to ‘You are the star’. It will be showcasing once again the skills and strategic gameplays of the country’s top female esports players in Mobile Legends: Bang Bang (MLBB), and for the first time this season, Liga Adarna has also added PlayerUnknown’s Battleground (PUBG) in its tournament.

Avid gamers and enthusiasts can watch the games live on the Facebook pages of Liga Adarna, Smart, and SMART Sports.

“The latest season of Liga Adarna is in line with Smart’s long-standing support for the Philippine esports to cultivate the passion, skill, and talent of Filipina gamers,” the telco said.

In March 2022, Smart has also celebrated the launch of its Smart GIGA Arena, an online arcade and esports tournament platform, by hosting an exhibition match last 9 March 2022, which features some of the best Filipino esports players and content creators of MLBB.

Related Tags Philippines Esports Southeast Asia Partnership Smart Eplayment Entertainment Liga Adarna Season 5
Share this article

Related Articles

View All
smart,-sm's-tech-outfit-sm-cyberzone-brings-mpl-playoffs-on-mall's-cinemas
Marketing Featured Southeast Asia
Smart, SM's tech outfit SM Cyberzone brings MPL Playoffs on mall's cinemas
May 2, 2022
By Christian Calma
Sun postpaid to be rebranded as Smart Postpaid
Marketing Featured Southeast Asia
Sun Postpaid to be rebranded as Smart Postpaid
April 13, 2022
By Teddy Cambosa
Smart Visita Iglesia QR CODE
Technology Featured Southeast Asia
Smart launches digital program to enhance visitation of Cebu churches this holy week
April 13, 2022
By Carlo Sarabia
Telco Smart to aid South Korea-based esports org T1 in PH expansion
Marketing Featured Southeast Asia
Telco Smart to aid South Korea-based esports org T1 in PH expansion
March 23, 2022
By Carlo Sarabia
Smart-GIGA-Arena-ML-Exhibition-Match
Platforms Featured Southeast Asia
PH telco giant Smart launches GIGA Arena with ML exhibition match
March 23, 2022
By Jean Cabico
Liga-Adarna-Season-3-Smart
Platforms Featured Southeast Asia
Smart partners with Eplayment Entertainment for Liga Adarna Season 3
April 30, 2021
By Jean Cabico
No posts found

Featured Articles

View All
Top Stories for April: New payment feature in SG nabs top spot
Main Feature Marketing APAC
Top Stories for April: New payment feature in SG nabs top spot
April 29, 2022
By MARKETECH APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
Main Feature Marketing Partners APAC
MARKETECH APAC webinar discusses why now’s the time to go multiplatform in social advertising
April 25, 2022
By MARKETECH APAC
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
Main Feature Marketing Partners APAC
Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
April 11, 2022
By MARKETECH APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
Main Feature Marketing Partners APAC
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
April 11, 2022
By MARKETECH APAC
Top Stories for March: Social commerce startup in PH comes out on top
Main Feature Marketing APAC
Top Stories for March: Social commerce startup in PH comes out on top
March 31, 2022
By MARKETECH APAC
Expert Up Close: The women leaders of Society Pass
Main Feature Marketing APAC
Expert Up Close: The women leaders of Society Pass
March 30, 2022
By Christian Calma
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin