Seoul, Korea – Korean telecommunications provider SK Telecom(SKT) has announced its collaboration with Malaysian telecommunications provider CelcomDigi Berhad, Indonesian game developer Agate, and Philippine IoT platform provider and consumer electronics company Cosmic Technologies, creating mutually beneficial business opportunities through publishing partnerships for SKT’s metaverse platform, ‘ifland’.
For this initiative, SKT recently signed MoUs with Agate and Cosmic Technologies, and will further expand its previous partnership with CelcomDigi to carry out activities to boost ifland through localised content and marketing, and primary customer support.
Through the collaboration, Ifland will be updated with four additional languages, Indonesian, Malay, Filipino and Spanish. The platform will also be equipped with curative services so that it can promote tailored content for users in different countries and SKT will provide the necessary services to improve service quality.
SKT expects the partnerships to bring mutual benefits. The partners will be able to gain experience in the metaverse service without making initial investments for service development, and SKT will be able to offer content tailored to each country or region and conduct effective localised marketing via its partners.
Going forward, the company will provide more administrator rights to its partners to vitalize the use of ifland in each different region, and in the long run, it will seek partners in the U.S., India and Europe to accelerate the global expansion of ifland.
Talking about these partnerships, Yang Maeng-seog, vice president and head of metaverse CO at SKT, said, “We partnered up with three representative IT companies in Southeast Asia and are now able to promote the platform through tailored marketing that will be provided through our partners.”
“Through these partnerships, we will continue to do our best to provide ifland users with content and services that understand their culture and society by partnering with more local companies,” he concluded.
SKT began expanding ifland to the global market by launching the service in 49 countries in November 2022. Since then, it has been making efforts to increase ifland’s global presence by discovering a wide range of attractive content and features for global users, such as virtual meetups with K-pop stars.
