Tag: platform
![[Collaboration] SHOWBOX x ReelShort](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-SHOWBOX-x-ReelShort.jpg)
Seoul, South Korea – ReelShort and Korean content studio SHOWBOX have entered into a co-production partnership to develop original short-form dramas for audiences worldwide, as both companies look to capitalise on the growing demand for vertical entertainment. Under the agreement, SHOWBOX will co-produce...
Singapore – AppsFlyer has launched “Web Performance Measurement”, extending its mobile attribution framework to the web and providing marketers with a single independent source of truth across web and mobile, powered by the same signal infrastructure long used in mobile performance marketing. The new...
Singapore – tantan has unveiled a new brand identity and strategic positioning as it expands its international ambitions, with the company also establishing Singapore as its global headquarters for APAC and international operations. The China-born dating platform is relaunching under the positioning...
Paris, France – Publicis Groupe is betting bigger on sport as the French advertising giant said it has agreed to acquire 160over90, a global sports and culture agency, as it sharpens its push into data-led marketing tied to live events and fandom. The deal folds 160over90 into Publicis Sports, plugging...
Bangkok, Thailand – When it comes to customer journeys across the BFSI industry in Southeast Asia, the idea of ‘walled gardens’ is now being challenged by fluid ecosystems across wallets, banks, and measurement technology platforms. Users no longer engage linearly across digital spaces; rather,...
Indonesia – Duolingo has partnered with Indonesian global pop star NIKI to launch a music-driven campaign aimed at inspiring English learning among Gen Z, transforming song lyrics into engaging, real-world language learning moments. At the heart of the campaign is Duo’s playful parody of NIKI’s hit song...
Singapore – Marking 15 years in operation, 51Talk unveils a refreshed global brand identity and introduces a new character to enhance its online English learning experience. The updated brand introduces simplified lesson layouts and IP-guided interactions designed to make learning more supportive, interactive,...
Ho Chi Minh City, Vietnam – About 81% of Vietnamese travellers say they are likely to use artificial intelligence (AI) to plan their next trip, the highest rate in Asia and well above the regional average of 63%, according to a new report by Agoda. The report identifies Vietnamese travellers as the region’s...
Indonesia – Fynd, the AI-native retail technology company backed by Reliance Retail Ventures Limited, has entered the Indonesian market, introducing its integrated commerce, supply chain and design platform as part of its Southeast Asia expansion. The launch brings Fynd’s full-stack retail ecosystem...
Indonesia – Coda, a digital content monetisation and distribution platform, has partnered with Indonesia’s Ministry of Creative Economy/Creative Economy Agency (EKRAF) to launch an anti-scam campaign to help Indonesian gamers identify, avoid, and report common online gaming fraud. The campaign, titled...
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)