Tag: Acquisition
Sydney, Australia — Omnicom Oceania has acquired a majority stake in Australian customer experience agency CX Lavender, strengthening its capabilities in customer experience, loyalty, and digital transformation as brands increasingly look for connected customer journeys. Founded in 1997, CX Lavender...
USA – Yum! Brands has entered into definitive agreements to sell Pizza Hut for a combined $2.7 billion, with LongRange Capital acquiring the business outside mainland China and Yum China Holdings purchasing the mainland China operations. Under the transaction, Pizza Hut outside mainland China will be...
USA – Accenture has agreed to acquire Whalar, a creator and social agency from Whalar Group, marking a major expansion of its Accenture Song business into the global creator economy. Under the deal, Whalar will be integrated into Accenture Song, adding scaled creator and influencer capabilities to its...
USA – Sitecore has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI-driven search, as it looks to strengthen its AI search visibility and digital experience capabilities. The acquisition comes as large language models and AI-generated...
Indonesia – Publicis Groupe Indonesia has announced the acquisition of Inter Pariwara Global and iLab Indonesia in a move aimed at strengthening its position in the Indonesian market. The two agencies will be integrated under the Spark Foundry Indonesia banner, expanding the Groupe’s local capabilities...
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Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
France – Publicis Groupe has entered into an agreement to acquire LiveRamp in a $2.2 billion all-cash deal, expanding its addressable market and prompting an upward revision of its 2027–2028 financial targets. The deal values LiveRamp at a total enterprise value of $2.2 billion and strengthens Publicis...
According to Insider One, the acquisition is intended to strengthen its data infrastructure and expand its capabilities for autonomous customer engagement at enterprise scale.
Indonesia – IDN has officially brought M Bloc Group into its ecosystem as the company strengthens its push into culture and entertainment through integrated creative spaces aimed at Indonesia’s younger generation. M Bloc Group is known for transforming historic and iconic spaces into cultural hubs across...
The move also expands the company’s advertising and commerce ecosystem, which includes its consumer platform Glance.
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