Singapore – In the mobile messaging landscape where personalisation and immediacy are crucial, conversational marketing keeps brands relevant and competitive by boosting customer satisfaction and loyalty while driving conversions through timely, contextually relevant interactions. How can brands and marketers navigate these complexities as consumer expectations evolve to meet customer needs effectively and foster more meaningful connections?
To explore the transformative impact of conversational marketing on creating a seamless customer journey, MARKETECH APAC is hosting an exclusive webinar on 3 October, titled ‘Mastering conversational marketing in the era of mobile messaging.’ This webinar session will dive into the nuances of conversational marketing, demonstrating how real-time interactions can help brands build deeper, more personalised relationships with their customers.
The webinar will host a panel discussion featuring premiere marketing leaders across Southeast Asia to share their insights and strategies on leveraging conversational marketing to create a more seamless and engaging customer experience. The panel is composed of:
- Greg Anonas, International Wine and Food Marketing Director at Emperador Distillers, Inc.
- Rosebel Garcia, Head of Marketing & Commercial at Hertz, Thrifty, and Dollar
- Dara Deng, Head of OTT Partnership, APAC at Infobip
The panel will share insights on using modern technologies to innovate conversational marketing, enhancing customer satisfaction and conversion rates. They will also discuss building stronger customer relationships through personalised strategies, overcoming AI-driven challenges, and measuring campaign success.
Moreover, the webinar will include a keynote presentation by Cecile Perez Tizon, Sales Director at Infobip, covering how to meet customer expectations with click-to-chat ads, enhance engagement with exceptional service and data-driven campaigns, and maximise ad spending using advanced behaviour analytics.
Teddy Cambosa, regional editor at MARKETECH APAC, said, “Conversational marketing transforms brand engagement by turning passive audiences into active participants. It’s not just about selling; it’s about building relationships, trust, and real-time connections that humanise the brand and foster loyalty. We’re keen to hear more from Infobip and other marketing leaders on how brands can ace this strategy for this year and beyond.”
Mastering conversational marketing in the era of mobile messaging is made in partnership with the omnichannel communications platform Infobip. Catch this webinar on 3 October, 2 PM (SGT) by registering HERE for free. See you there!
