Mastering Conversational Marketing in the Era of Mobile Messaging

Join us for an insightful event where industry experts delve into the transformative power of conversational marketing. Setting up real-time interactions with customers enables brands to forge deeper, more personalised relationships.

As the landscape of mobile messaging grows, brands are experiencing increased customer engagement and loyalty, leading to an effective and seamless customer journey.

MARKETECH APAC, in partnership with INFOBIP, unites industry leaders from across Southeast Asia to explore the nuances of conversational marketing, offering insights on its significance and impact on your business.

Agenda

03 October 2024

2:00 pm

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2:20 pm

SGT

Conversational Marketing with Click to Chat Ads Analytics

Meeting evolving customer needs and expectations with click-to-chat ads
Engaging customers with exceptional customer service and data-driven campaigns
Maximising ad spend through cutting-edge end-to-end behaviour analytics solution

03 October 2024

2:20 pm

-

3:00 pm

SGT

Transforming Customer Experience: Unlock the Power of Conversational Marketing

Driving innovation in conversational marketing using modern technologies to enhance CX, satisfaction, and conversation rates
Building stronger customer relationships & loyalty, and seamless customer journey through personalised strategies and effective communication
Overcoming common obstacles in AI-driven campaigns and measuring success

Greg Anonas

International Wine and Food Marketing Director

Emperador Distillers, Inc.

Rosebel Garcia

Head of Marketing & Commercial

Hertz, Thrifty, and Dollar

Dara Deng

Head of OTT Partnerships, APAC

Infobip

Register

Register for on-demand access.

Speakers

Greg Anonas

International Wine and Food Marketing Director

Emperador Distillers, Inc.

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Gregorio Niccolo T. Anonas IV is a seasoned marketing and sales leader with over 20 years of experience in alcoholic beverages, wines, and FMCG, currently serving as Marketing Director of Emperador Distillers Inc.’s International Wine & Food Group. He manages a ₱3B portfolio that includes Carlo Rossi, Barefoot, Apothic, Carnivor, Harveys, Dark Horse, and Pik-Nik, and has a proven track record of delivering record-breaking sales, category leadership, and brand growth. With an MBA in Finance from Loyola University New Orleans, a WSET Level 2 Award in Wines, and global experience across Diageo, Asia Brewery, Unilever, NutriAsia, and Western Union, Greg brings strategic vision, commercial acumen, and a warrior ethos to building brands, leading teams, and advancing the hospitality and restaurant industry.

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Rosebel Garcia

Head of Marketing & Commercial

Hertz, Thrifty, and Dollar

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Rosebel is the Head of Marketing & Commercial for Exclusive Cars International Holdings, the licensee of Hertz, Dollar, and Thrifty in the Philippines. From being a software engineer to a marketing manager, she has discovered the realms of both business and technology. Working in the car rental industry for the past three years, she is now dedicated to becoming a thought leader in travel and transportation.

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Dara Deng

Head of OTT Partnerships, APAC

Infobip

Here

No bio found.

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Cecile Perez Tizon

Sales Director

Infobip

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Partner

Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections.