Singapore – As businesses continually search for innovative ways to connect with their customers, numerous applications and tools have emerged, promising to bridge the gap, foster meaningful relationships, drive conversions, and enhance brand visibility. However, even the most powerful tools can fall short if businesses fail to harness their full potential and leverage them effectively to truly connect and resonate with their audiences.
Building on its successful run last year, MARKETECH APAC is bringing its comprehensive workshop back to Singapore on 8 October to help businesses discover and unlock the full potential of WhatsApp marketing.
Titled “WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement,” this exclusive 3-hour workshop will offer a deep dive into WhatsApp for Business, the dynamic platform that supports brands through every stage—from discovery and re-engagement to upselling and beyond.
The workshop aims to help marketers elevate their WhatsApp marketing strategies through the power of AI. It will cover how AI-powered tools can enhance customer engagement by automating support with chatbots, generating personalised messaging through AI-driven content, providing deeper insights with sentiment analysis, and optimising interactions using predictive analytics.
Merlvin Tan, regional director of Bird, will lead the session, offering practical insights and real-world experiences to help participants harness the full potential of WhatsApp for customer engagement and brand visibility. A special guest speaker will also provide the latest trends and advancements in WhatsApp marketing.
Teddy Cambosa, regional editor at MARKETECH APAC, commented, “Businesses can optimise WhatsApp marketing for better customer engagement by leveraging its direct, personal communication style to build genuine connections. By sending timely updates, personalised offers, and providing instant customer support, companies can create a more engaging and interactive experience, fostering trust and loyalty with their audience. We’re excited to welcome Bird back to impart actionable insights to marketers on how to use this messaging channel to their marketing advantage.”
WhatsApp Marketing Masterclass: Leveraging Proven Strategies for Effective Customer Engagement is made in partnership with the AI-powered customer relationship management (CRM) platform Bird. This workshop is free-to-attend for select brand marketers. Catch this workshop on 8 October 2024, at Capri by Fraser China Square by registering your interest HERE.
