Hong Kong – The South China Morning Post, the Hong Kong-headquartered global news company, unveils its all-new Style by SCMP, a rebrand of its flagship Style publication known for curated and insightful global luxury and lifestyle content through an Asian lens.
Style by SCMP hails the advent of an inclusive luxury experience that values knowledge, access and connectivity, a dynamic perspective that moves away from purely symbolic representations of exclusivity and wealth, marking a new era of South China Morning Post’s role in the conversation on discerning and intelligent luxury.
The revamped Style by SCMP also weaves responsible luxury, entrepreneurship, innovation, women leadership, wellness, and philanthropy topics into its coverage of the latest trends in fashion, watches and jewellery.
“The slanted letter ‘l’ is evocative of the slash (/), which is prevalent across the creative community. This places the brand’s stake in a multi-hyphenate-driven milieu, and highlights the versatility of roles and viewpoints which make up today’s luxury market,” says Vincenzo La Torre, chief editor of Style by SCMP.
Kevin Huang, chief operating officer of South China Morning Post, also commented, “The South China Morning Post is dedicated to nurturing communities that bring together brands and influencers who are united by their pursuit of knowledge, wellbeing, betterment and fulfilment, where the affluent and influential can be the heroes and heroines of their own stories.”
Style by SCMP publishes ten issues a year and is distributed with the South China Morning Post, counting luxury hotels, hair salons, wellness spas, and airport lounges amongst its key distribution locations.
