Robbie Yang joins Hill+Knowlton Strategies as VP of growth in China

Beijing, China – Public relations firm Hill+Knowlton Strategies has appointed Robbie Yang as its vice president of growth in China. In his new role, he will be responsible for driving the firm’s business growth in mainland China and Hong Kong.

Yang brings more than 15 years of experience in public relations, marketing and digital communications at both brands and agencies. Most recently, he was vice president of branding and marketing at Shanghai Feiren Network Technology and has previously also served as head of marketing and PR communications for AC Milan China, as well as head of communications at Infront China. 

In addition, with 10 years of experience at Ogilvy China, he has supported leading brands such as Mercedes Benz, Jaguar Land Rover and Intel.

Based in Beijing, Yang will report to Jun Xu, CEO at H+K China, and Sam Lythgoe, global chief business development officer for H+K.

Speaking about his appointment, he said, “Throughout my career I have accumulated in-depth knowledge, strategic communications skills, as well as complex account management capabilities in a wide range of sectors including sports, luxury automotive, IT, leisure, fashion, movies and FMCG. I’m excited to bring my skills and thinking to H+K to support the agency’s continued growth in the fast-moving Chinese market.”