Singapore – The Singapore-headquartered integrated global communications agency, Redhill, has entered strategic partnerships with PR Wire, a public relations consultancy in Sri Lanka, and Aroca Consulting Group (ACG), a full-service public affairs and business advisory firm from Singapore.
According to the release, these collaborations will enable Redhill to strengthen its market presence and capabilities in Sri Lanka, as well as broaden its offerings in government relations and public affairs. On the other hand, both PR Wire and ACG will gain access to Redhill’s extensive portfolio of communications and storytelling services, along with international expertise and reach from its global network.
“Expanding and strengthening our market presence and service offerings have always been a priority for Redhill, and we are excited to be partnering with PR Wire and ACG. Sri Lanka has always been an important market for Redhill, especially as our Studio team is on the ground there,” said Jacob Puthenparambil, CEO at Redhill.
He added, “Similarly, with our existing relationships within the government sector, it is a natural next step to deepen our expertise in public affairs and policy. Through our partnerships with PR Wire and ACG, who are both leaders in their respective sectors and markets, we are confident to deliver broader, more dynamic services to our collective clients.”
Meanwhile, Ashan Kumar, founder and managing director at PR Wire said that the partnership with Redhill will create opportunities across various markets in the Asia-Pacific to serve clients with a fully integrated communication strategy, focusing on traditional and digital public relations.
“Together, we can solidify our service offerings through a strong global footprint within Singapore, Sri Lanka, and other APAC offices. It is increasingly important to have a globalised approach to PR and communications while maintaining on-ground, local intelligence including buyer behaviour, business and communication strategy and strong media landscape expertise with an authentic network. This partnership offers exactly that, and we are excited to hit the ground running with Redhill,” Kumar added.
Ozan Ibrisim, managing director for Singapore at Aroca Consulting Group, also shared his excitement over the partnership as it will diversify ACG’s service offerings through Redhill’s integrated communications approach and its specialisation in public affairs and government relations.
“Through our collaboration, we look forward to providing clients with the most effective combination of strategies to build a strong social, economic and sustainability case for them to achieve their business objectives. Public affairs and government relations have evolved to require a more collaborative approach with integrated communications, and we are excited to strengthen our capabilities to provide the best service to clients,” he said.
Previously, Redhill has also entered a partnership with Geylang International Football Club (GIFC) to drive women’s football in Singapore.
