Marketing Featured Southeast Asia

PR agency Brandcomm Asia appoints Paulus Soriano as managing director

Manila, Philippines – Local Manila-based public relations agency Brandcomm Asia has appointed Paulus Soriano as its new managing director. The agency has been focused on providing PR services for startups, SMEs, and other new business ventures in the Philippines.

In his new role, Soriano will be responsible for the successful leadership and management of the business, supervising and stirring the company’s operations, people, and ventures in order to maintain its growth. 

His vision for the company is to help build the next giants of the industry by sharing his PR and media expertise to support the marketing and communications needs of venture-backed start-ups, SMEs, and underserved brands in the Philippines. 

Soriano is a seasoned, motivated, and solutions-driven public relations professional with more than ten years of industry experience. Since 2012, he has worked with local and global brands in the industries of consumer and enterprise technology, finance, travel and tourism, FMCG, and a lot of other sectors, including government agencies. 

Speaking on his vision for Brandcomm Asia, he said, “We strongly believe that startups and SMEs in the Philippines, especially those that are homegrown, are globally competitive but lacks the opportunity to be noticed and heard. If they could only be given a chance to tell their story of innovation and passion, there is no doubt that they would have a lot of potential to succeed and become the next giants of their industries.”

He added, “As a company, we consider ourselves a startup, too, and we understand the challenges of fellow entrepreneurs. BrandComm Asia aims to help their business grow and grab the attention of more mentors and investors through strategic and creative storytelling. We are committed to our mission of helping promote these startups to their industries and target audiences, in the best way possible, to both local and international markets.”

Marketing Featured South Asia

SPRD bags PR mandate of experiential marketing company Wubba Lubba Dub Dub

Mumbai, India – Public relations consultancy Stories.PR.Digital (SPRD) has bagged the PR mandate of Wubba Lubba Dub Dub (WLDD), a local meme and experiential marketing company, where they will manage the company’s industry alliances and help the client in building thought leadership in addition to public relations. 

Founded in 2018, by Arihant Jain, Jaidev Kesti, and Vivekanand Kilari, three college friends from Belgaum, WLDD have envisioned reaching greater heights with new-age meme and experiential marketing. This indicates the tremendous growth opportunity for the meme companies which would benefit from this trend.

WLDD has helped several businesses to break through the clutter via snackable and entertaining communication models. With relatable content, they’ve introduced meme marketing to over 100 brands so far, and have expanded their horizon as a leader in digital assets.

Arihant Jain, CEO at WLDD, said, “Everything your audience sees online leaves an imprint on them, and through an extension of tech products, our aim is to showcase how this industry can continue to be profitable, number-driven, and accessible for all. We’re committed to solidifying our impressions and communications with this partnership.”

Meanwhile, Asif Upadhye, director at SPRD, commented, “In a world full of routines, people seek solace in ‘memes’. It’s a fun as well as challenging way to accomplish customer retention strategies by deepening the connection with your audiences. We are definitely looking forward to unfolding what this collaboration beholds.”

Marketing Featured Southeast Asia

PR agency Mutant names Tanya Tresnasari as country manager for Indonesia

Indonesia – Public relations and content marketing agency Mutant has appointed Tanya Tresnasari, former general manager of Golin and Weber Shandwick, to be its new country manager for Indonesia.

In her new role, Tresnasari will be leading, running, and delivering strategic and results-driven campaigns across PR, content, social media, and branding.

Tresnasari brings more than 20 years of experience in the communications industry, spanning advertising, activation, and public relations. At Golin and Weber Shandwick, she was instrumental in driving cross-practice collaboration and helped to diversify the agency’s roster with key clients, including Sanofi, MSD, Clubhouse, Linktree, Carousell, Shell, and Hyundai, as well as Cathay Pacific, and Singapore Airlines, amongst others. 

Mutant said that expanding to Indonesia was the next logical step for the agency after a successful decade in Singapore and robust growth in Malaysia since its launch in 2019.

Commenting on her appointment, Tresnasari said, “Just as the name suggests, Mutant is constantly evolving. I’m excited to bring the agency’s blended PR, content, social and branding approach and adapt it for clients locally. With the addition of new hires, Mutant Indonesia has already hit the ground running, and I look forward to welcoming and driving real business outcomes for clients.”

Meanwhile, Joseph Barratt, founder and CEO of Mutant, noted, “It’s an exciting time to enter the market, with a differentiated offering that combines PR, content, social media, and branding to help businesses succeed. I can’t think of anyone better than Tanya to lead us through this, and pave the way for Mutant’s next chapter.”

In addition, Gabriela Gunawan also joins Mutant Indonesia as a PR Manager. Previously from Golin Jakarta and Weber Shandwick, Gunawan has worked with a variety of clients, including Morgan Stanley, Johnson & Johnson, Sanofi, and SK-II, as well as Mastercard.

Marketing Featured Southeast Asia

Edelman Indonesia appoints Melvin Goo as new chief operating officer

Jakarta, Indonesia – Global public relations and marketing consultancy firm Edelman in Indonesia has appointed Melvin Goo as its new chief operating officer. Through the new appointment, Goo will drive the next chapter of the firm’s growth in Indonesia, and realise Edelman’s ambitions of delivering integrated marketing communications solutions for local, regional and global clients serving the market.

Goo was previously the marketing director of tech start-up Cashbac, driving both its revenue and reputation mandates. A seasoned business leader with over 16 years’ experience, he has worked across some of the most recognised PR and media agencies in Jakarta, Hong Kong, Shanghai and Beijing.

He will report to Adrian Warr, CEO for Southeast Asia at Edelman.

Speaking on his new role, Goo said, “I’ve been admiring the transformation that has been underway at Edelman Indonesia from a distance. Given its pedigree and its proven track record I’m extremely confident of the value we can achieve for our client partners, especially in these uncertain times. I really look forward to leveraging the company’s unique ability to combine and leverage the best of both brand marketing and brand reputation.”

Meanwhile, Wart commented, “Melvin’s going to be a game-changer for us. His experience is multi-country, multi-category and multi-faceted, who better to steer our ever-growing business operations here in Indonesia. Having worked on both sides of the client-agency spectrum, Melvin is also the perfect person to advance our unique approach to earned-paid-owned with our client partners.” 

He added, “I’m over the moon to have him onboard and confident that under his leadership we will fortify our market position and excel as trusted advisors to all our client partners.”

Marketing Featured ANZ

Red Havas Australia reshapes leadership team

Australia – Red Havas in Australia has reshaped its leadership team to reflect local opportunities and its global focus on key growth areas; health and wellness, corporate PR and reputation management, technology and e-commerce, consumer, and lifestyle, automotive and mobility, travel and hospitality and employee engagement.

Simone Gupta, CEO at Havas PR Australia, and leading Red Havas, Havas Blvd, One Green Bean and Organic, will continue in her role and report into James Wright, global CEO at Red Havas, and global chairman of the Havas PR Global Collective.

Meanwhile, current Red Havas Managing Director, Steve Fontanot, will take up a new role, commercial managing director for APAC that will include M&A and commercial partnerships. He will support the Havas APAC leadership team on strengthening the PR offering in the region. Steve will continue his role as managing director of Havas Blvd.

Other promotions include Kate Smailes, current executive director at Havas Blvd promoted to managing partner at Havas Blvd and chief client officer; Alex Bryant, current executive director at Sydney PR promoted to managing partner consumer and brand; and Sue Cook, current practice head of health, is promoted to managing partner of health and wellbeing , supported by Nicole Phillips, executive director.

Furthermore, Matt Thomas, current executive director of corporate and public affairs is promoted to managing partner of corporate and public affairs; and Haylie Marchant, current executive director at Brisbane, is promoted to managing partner.

Wright said, “It is an exciting new phase for Red Havas as we grow our global micro-network of agencies. We have great leaders in place to take us into the next evolution of the business and a superb group of future leaders helping us power the business. These changes enable the business to strengthen our areas of specialisations, as well continue to develop new offerings as clients evolve. Red Havas Australia continues to be one of the strongest performers for Havas in the APAC region.”

Meanwhile, Gupta commented, “Over the past 18 months myself and Steve have taken the Red Havas senior leadership team in Australia through a number of changes, to ensure we are future fit in this transformed world to grow the business and changing needs of clients. The deep expertise and experience of this leadership team reflects key areas of opportunity and growth, and enables us to attract the best talent.”

Marketing Featured Southeast Asia

HKTB appoints Klareco Communications as its PR agency in Indonesia 

Jakarta, Indonesia – Hong Kong Tourism Board (HKTB)’s regional office in Singapore has appointed Klareco Communications as its public relations agency in Indonesia for two years. Through the mandate, Klareco Communications and HKTB SG office will work together to promote Hong Kong’s tourism and maintain its destination appeal amongst Indonesians.

In addition, Klareco Communications will work closely with HKTB on three key agendas in Indonesia including ‘Art & Culture Tourism’, ‘Green Tourism’, and ‘Indulge in Hong Kong’, a program specifically to highlight Hong Kong’s luxury offerings and indulgent experiences.

Raymond Chan, regional director for Southeast Asia at HKTB, said, “Hong Kong has had a lot of new tourism developments in the last three years, such as the reopening of Hong Kong Art Museum and the opening of the West Kowloon Cultural District, including M+ and Hong Kong Palace Museum, and many more. We look forward to working with Klareco in promoting these new experiences to Indonesians.” 

He added, “Klareco Communications demonstrated its experience and deep understanding of Indonesian tourism preferences. We are confident that the Klareco Communications Indonesia team will bring on board their creativity and experience to elevate Hong Kong’s overall image in Indonesia.”

Meanwhile, Ang Shih-Huei, CEO and co-founder at Klareco Communications, commented, “We are honoured to be entrusted by the Hong Kong Tourism Board SG Office to introduce authentic Hong Kong stories and new experiences to Indonesian tourists. The revival of the tourism sector is one of the most exciting challenges in the post-pandemic era and we look forward to working with HKTB to promote new offerings in Hong Kong that are waiting for Indonesians to discover and enjoy.”

HKTB SG Office and Klareco will also be working on a series of strategic plans as part of Hong Kong’s tourism revival plan for the Indonesian market. Indonesians can look forward to being inspired and visit Hong Kong when borders reopen.

HKTB recently launched its global campaign, ‘Arts in Hong Kong’, as Hong Kong attempts to showcase the city’s extraordinary and enduring appeal as an arts and cultural hub. As an extension of this campaign, HKTB has collaborated with several Indonesian artists from various genres to create exciting Hong Kong-inspired artworks that Indonesians can look forward to. 

Marketing Featured Southeast Asia

HR solutions PERSOLKELLY appoints SPRG Singapore as PR agency of record

Singapore – HR solutions and recruitment company PERSOLKELLY has appointed SPRG Singapore as its public relations agency of record. Through the mandate, SPRG is tasked to deliver strategic, creative communications to drive awareness and build brand credibility.

SPRG will also engage with the recruitment community as PERSOLKELLY goes deeper and wider to provide solutions to employers and job seekers. Through its communication efforts, SPRG hopes to cement brand leadership for PERSOLKELLY in the HR solutions sector as a top of mind brand in the industry.

Edwin Yeo, general manager at SPRG Singapore, commented, “Following the pandemic, we are seeing significant changes in the recruitment scene, with both mass retrenchments and talent crunch. We are excited to work together with an organisation like PERSOLKELLY, who helps companies overcome their manpower and talent challenges.”

SPRG’s Malaysia branch is also managing the PR duties of PERSOLKELLY in Malaysia.

Marketing Featured ANZ

Volkswagen NZ appoints Mango Communications Aotearoa as PR agency

Auckland, New Zealand – Automotive brand Volkswagen in New Zealand has appointed Mango Communications Aotearoa as its public relations agency. 

Through the appointment, Mango will provide media relations, experiential and ambassador management to Volkswagen NZ, in addition to expertise across the full gamut of marcomms.

Mango Aotearoa Managing Director Sean Brown, says that Volkswagen New Zealand is an exciting addition to Mango’s ever expanding client list and the team is looking forward to going full throttle with an iconic brand.

“We are so excited to be offering an integrated marketing solution for Volkswagen New Zealand, helping to drive more success in Aotearoa by sharing the stories and incredible next generation technology behind Volkswagen. It’s a privilege to be able to work with such an iconic brand and the fantastic people who make up the team, Brown said.

Meanwhile, Volkswagen New Zealand General Manager of Passenger Vehicles Greg Leet, commented that Mango Aotearoa has the ability to deliver the integrated offering they have been looking for, working closely with sister agency DDB. 

“We were so impressed with Mango’s combination of strategic thinking, creativity and quality execution. Already the team has been impressive to deal with and we are really looking forward for what’s to come,” Leet said.

Marketing Featured Southeast Asia

Oddle appoints SPRG Singapore as its B2B PR agency

Singapore – Omnichannel F&B technology company Oddle has appointed SPRG Singapore as its B2B public relations agency. Through the mandate, SPRG will be tasked to deliver strategic, creative communications to drive awareness, build brand credibility, and engage the business community as Oddle goes deeper and wider to provide solutions to F&B merchants.

Through its communication efforts, SPRG hopes to cement brand leadership for Oddle in the F&B technology sector as a top of mind brand in the industry. 

Sylvia Ong, chief marketing officer at Oddle, said, “SPRG Singapore has impressed us with their extensive knowledge in strategic communications, investor branding and corporate communications. They clearly showed that they understood our unique business model and clearly outlined a plan on how to communicate it to our target audience regionally. Their past experiences in strengthening the positioning of other startups make us confident that they will be able to help Oddle’s vision and mission reach a wider population.”

Meanwhile, Edwin Yeo, general manager at SPRG Singapore, commented, “One of the best things to happen over the pandemic was our work in the startup field, and we’ve seen venture funds and founders committed to moving towards profit with purpose. Oddle is one such company and they have redefined the Singapore F&B landscape with a sustainable business model and their ‘restaurants first’ mindset.”

He added, “It is very telling that they are moving the needle to future-proof F&B restaurants with their O2O solutions. We are proud to be contributing to the F&B industry in Singapore after the struggles they faced following the pandemic. We look forward to a fruitful relationship with Oddle and are very excited about their growth in the region.”

Marketing Featured ANZ

Bastion Asia announces strategic partnership with Shanghai-based PR agency Adventi

Sydney, Australia – Marketing communications agency Bastion Asia has announced a strategic partnership with Shanghai-based PR agency, Adventi, to drive greater digital and marketing innovation for Australian brands seeking to engage with Chinese audiences.

Adventi, a marketing and communications agency specialising in luxury brands, is known for bringing some of Europe’s biggest luxury brands to China, including Patek Philippe, Chanel and Gucci. From its Shanghai base, the Adventi team represents some of the biggest brands who are working to target Chinese consumers including Hermes, Chanel, Sephora, Porsche, Tag Heuer, among others.

Bastion Asia CEO Richard Chapman said the strategic alignment was designed to support the many Australian brands targeting Chinese customers, both locally and abroad.

“Adventi is at the cutting edge of marketing innovation in China and has forged a path into the country for some of the world’s biggest brands. We hope by working together we can help more Australian brands expand into China, while rolling out the latest thinking to our clients targeting Chinese customers based in Australia,” he said.

The Adventi partnership builds on Bastion Asia’s global network, which also includes long-held partnerships with local agencies in Japan, Korea, Hong Kong, Singapore, Indonesia, Vietnam, Thailand, Malaysia, and The Philippines. Bastion also has operations in the US and New Zealand.

Meanwhile, Adventi Founder and Director Hong Zheng said: “China is an intimidating new market for many global brands, but our experience bringing many of Europe’s biggest luxury brands here demonstrates there is a path forward. We look forward to helping Australian brands speak to Chinese audiences and understand the value in a truly global approach to communications.”

With these partners Bastion Asia services a number of global clients across luxury brands, B2B and horticulture.

Chapman added, “We are on a path to be able to offer our clients an APAC wide and global approach to communications that cherry picks the best independent agencies in each market. This approach makes us nimble and competitive against larger global holding groups and has been well received by many clients.”