Tag: Public relations
![[Appointment] Agoda x We Comm SG](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Agoda-x-We-Comm-SG.jpg)
Singapore – Digital travel platform Agoda has appointed We. Communications Singapore as its public relations agency of record, following a competitive pitch process earlier this year. Under the partnership, We. Communications will provide public relations support across media relations, regional campaigns...
According to the agency, the decision to launch under the Golin Ketchum name was made to reflect the histories and reputations of both organisations.
Singapore – Independent public relations and marketing agency PLUG has launched its Singapore office in partnership with communications veteran Jolin Ng. The launch follows a soft rollout in 2025 and formalises the agency’s presence in Singapore as it expands its regional footprint amid growing demand...
![[Agency Appointment] Grayling x Lazada SG](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Grayling-x-Lazada-SG.jpg)
Singapore – Grayling has been appointed to handle public relations for Lazada in Singapore, as the ecommerce giant doubles down on brand trust and consumer engagement in one of Southeast Asia’s most competitive digital retail markets. The mandate places Grayling in charge of strategic communications...
Singapore – VFS Global has officially appointed Ellerton & Co. as its public relations agency for the ASEAN region. This strategic mandate encompasses Singapore, the Philippines, Indonesia, Thailand, and Vietnam, focusing on enhancing VFS Global’s engagement with media and key stakeholders. The...
PR must evolve into what he calls a “Stakeholder-Outcome Engine,” where the focus is on “behavior change, message pull-through, and lead quality.”
China – Media OutReach Newswire has appointed Kitty Lee as managing partner, Greater China, a newly created role aimed at accelerating the company’s growth across the Greater Bay Area (GBA) and the wider Greater China region. Lee brings more than two decades of experience in the public relations industry....
Through the partnership, both firms will provide services including strategic brand and corporate communications, issues and reputation management, media relations, digital marketing, creative services, stakeholder engagement, and government relations.
Under the agreement, GO Communications will oversee integrated public relations, communications and storytelling initiatives across Fresh Events Asia’s full portfolio of flagship events.
The "govern first" advantage: How PRecious Communications transitioned to an AI-first advisory model
PRecious Communications implemented a multi-layered strategy that prioritised security and human judgment over raw speed.
