Singapore – EDMUND TIE & Company, a commercial real estate advisory firm in Singapore, has refreshed its brand identity as ETC in line with its 30th anniversary.
The rebrand to ETC marks the company’s evolution as it traverses the dynamic real estate industry.
The tagline ‘local at heart, global in mind,’ shows ETC’s local expertise while maintaining its global perspective, positioned to provide innovative services to clients.
ETC’s new logo shows a stylised ‘T’ reminiscent of a tree, symbolising the company’s growth and connections. The logo also encapsulates ETC’s core values: enterprising spirit, trustworthiness, and collaborative ethos.
Since ETC’s founding 30 years ago, it has been delivering real estate solutions across Southeast Asia. It has also forged partnerships with businesses in Singapore, the Philippines, China, Australia, Vietnam, and the United Kingdom.
ETC’s services spans the entire real estate asset’s lifecycle including advisory, investment, management, and divestment.
Desmond Sim, chief executive officer of ETC, said, “The new name ETC is not new to many; it has long been a familiar abbreviation for Edmund Tie & Company among clients and staff. More importantly, the decision to officially adopt ETC as our new name was driven by our people. We conducted rounds of focus group discussions and open conversations with different teams – underscoring the priority we place on our people’s insights, voices and ideas. It’s this spirit of collaboration that defines and propels us forward, as we embrace this next phase of growth.”
“Celebrating 30 years is more than just a tribute to our journey; it’s also a bold declaration of our future ambitions. Our refreshed identity reflects how far we’ve come as one united ETC and highlights our intent to shape the future of real estate, both locally and regionally,” Sim added.
