Singapore – Popular pizza chain Pizza Hut Singapore has teamed up with recently-appointed integrated communications agency TEAM LEWIS in launching a new campaign that uses generative AI to produce visuals depicting Pizza Hut’s price promos.
Titled ‘Takeaway Pocket Pleasers’, the key visual highlights the brand’s commitment to deliver simple, delicious pizzas that continue to be accessible for everyone.
By prompting the AI program, Midjourney, to create a visual that showcases the unmistakable DNA of the Pizza Hut brand, the campaign reduces advertising and creative costs to ultimately pass on more value to their customers — with pocket pleaser pizzas starting from SG$3.
Some of the flavours being offered include ‘Very Beefy’, ‘Cheese ‘N’ Chic’, ‘Just Cheese’, and ‘Chicky Ham ‘N’ Corn’.
In addition, the campaign will also represent a new category of different value deals that customers can look out for in the coming months to take even more advantage of Pizza Hut Singapore’s offerings.
Jayss Rajoo, director of marketing and food innovation at Pizza Hut Singapore said, “We are always thinking of new, creative ways to bring more value to our customers, while ensuring they get the same delicious product no matter the occasion. As a customer-first brand, this AI-driven campaign allows us to disrupt the way we present our offerings and drive more savings for our customers. As a brand many people have grown up with, such campaigns allows us to demonstrate our growth with our customers in terms of progressive, tech-driven ideas.”
