Manila, Philippines – Tropical Hut, a long-time Philippine-based fast food chain, has seen a revival these past few days, causing a massive organic marketing boost brought by a slew of customers and food delivery riders. It was all thanks to a viral tweet that has since then catalysed the hunt for their nearest Tropical Hut branch.
It all started with a tweet from stock analyst JP Tanyag, who visited a Tropical Hut branch located in Escolta at the City of Manila. In the tweet, he exclaimed that he was the only customer there. Despite the business being slow, he also stated that the fast food chain has retained most of its menu items despite being faced against big fast food chains locally.
For context, Tropical Hut was first established in 1962, and served fast-food items, including rice meals and burgers. They also served fast food versions of Filipino dishes such as palabok and tapa.
As of this writing, Tanyag’s tweet has over 7,000 retweets and over 34,000 likes. Comments regarding his tweet have ranged from nostalgic tweets of them sharing meals with their parents to commenting how the price and food quality are ‘worth it’.
Numerous tweets have popped up online, showing how packed the Tropical Hut branches are.
There are also tweets showing how several food delivery riders flocked Tropical Hut branches amidst growing numbers of orders for the fast food chain’s items.
Even popular superapp Grab in the Philippines jumped into the trend to host a giveaway–which turned out to be a full-on Tropical Hut meal.
Following the surging popularity of Tropical Hut, the chain’s official Twitter account thanked everyone for the support, and also reminded customers to patiently wait for their orders, as stocks for popular items such as their burgers are low on stock.
