Singapore – PHD Singapore has promoted Sumiati Hashim to managing director, where she will continue to establish strategic goals for growth and transformation, attract top talent, and mentor the future leaders of the agency.
As the new managing director, Hashim will oversee both national and international operations from Singapore, the Asia Pacific headquarters for PHD, and its parent company, Omnicom Media Group (OMG).
Prior to her promotion, Hashim served as PHD Singapore’s general manager, where her nurturing leadership led to significant achievements. Under her tenure, the agency secured new business wins with IKEA, Razer, and Viu and forged enduring partnerships with clients such as Singapore Airlines and HSBC.
Since she took charge in 2022, PHD Singapore has also seen an expansion in talent strength and internal mobility, driving the agency through a remarkable transformation journey. The agency’s capabilities also gained wide recognition, as evidenced by the numerous awards and trophies it received.
Hashim’s promotion serves as a testament to her sharp business acumen and her success in building strong client relationships and a thriving team environment.
For Chloe Neo, CEO of OMG Singapore, Hashim’s sharp business acumen and collaborative spirit add value to OMG’s ‘Agency as a Platform’ model, which combines various talent, technology, and capabilities across the group to drive a more integrated and seamless offering for clients.
Neo said, “PHD has always focused on attracting the best thinkers in the business, encouraging them to fully realise their potential in a progressive and connected environment that celebrates smart thinking and clever planning to help brands grow. Sumiati leads and lives that defining ethic; she is a respected people leader and has demonstrated the ability to operationalize strategies towards optimal business impact. She understands what makes PHD unique as a brand while leveraging OMG’s capabilities and scale to enable clients’ business ambitions.”
Meanwhile, having been with OMG Singapore for 12 years, including 10 years with PHD, Hashim described her promotion as a deeply gratifying milestone, marking the culmination of years dedicated to driving strategic growth, nurturing talent, and cultivating invaluable client relationships.
“I am thrilled to lead PHD Singapore into its next phase of innovation and success. Embracing a growth mindset across all aspects of our operations is key for us moving forward. My focus remains on growth, whether it is expanding our client base, scaling services for existing clients, or developing talent,” she shared.
Aligned with PHD’s new brand tagline, “Intelligence. Connected,” Hashim’s leadership vision further emphasises leveraging advanced analytics and AI to optimise campaign performance and achieve superior business outcomes for clients.
“Integral to this strategy is our unwavering dedication to nurturing talent as well as fostering a culture of continuous learning and professional development within our teams. We will combine human expertise, data, and technology to help our clients achieve greatness,” she added.
