Mumbai, India – Media network Omnicom Media Group (OMG) in India has announced the launch of its market-leading repository OMNI Auto ROI Vault, targeted at making media spending’s impact on revenue a focus.
The launch also aims to empower OMG’s clients to reach their desired revenue objective by allocating budget across various channels, benchmarking categories to measure performance, and predicting models for future sales and revenue.
The Auto ROI Vault allows OMG’s automobile clients to precisely curate investment planning and channel plans for both short-term and long-term payoffs. Moreover, teams can also calibrate and optimise their investment plans across OMG’s agencies OMD and PHD.
“OMG’s data-led approach delivers on our ambitions of exceeding the needs of our clients, being their most trusted partner on their journey of transformation and being able to uncover business-led insights with a tangible impact on revenue growth,” said Kartik Sharma, group CEO of OMG India.
He also added that the repository is primed to help brands see the effectiveness of media planning as a long-term investment instead of approaching it as another cost incurred.
“With it in our arsenal, we are uniquely positioned to focus on revenue-driven outcomes for our clients and further deliver on our promise of our transparent and client-centric approach to brand building,” Sharma concluded.
OMNI is Omnicom Group’s people-based precision marketing and insights platform, designed to identify and define personalised consumer experiences at scale across creative, media, CRM, and other Omnicom practice areas.
OMG India has also previously launched the second edition of its Digital Bootcamp in collaboration with executive upskilling platform ELEVES, aimed at stimulating growth in the ever-changing industry.