Australia – SLIK, an independent creative agency, has added Paralympics Australia to its client portfolio after a successful pitch. They got the opportunity to help Paralympics Australia meet its fundraising goals by developing a unique virtual experience that will debut before the Paris 2024 Paralympic Games.
The platform, which aims to improve lives by the force of sport, will act as an online fundraising portal to support both existing and future Paralympians in achieving their athletic goals.
Speaking about the partnership, Cameron Murray, Paralympics Australia’s head of commercial, communications and brand, said, “We’re excited to be working with SLIK to build on the success of our existing fundraising programs,” he said. “This innovative solution will deliver a new experience that will bring messages of support to athletes and engage audiences through content and a unique virtual experience – all while delivering essential funding for our organisation.”
Meanwhile, Kyle Bennett, SLIK co-founder and head of technology, stated, With a focus to put digital accessibility at the heart of the experience, we’re working with Paralympics Australia to gain vital insights from Australia’s Para-athletes, as well as useability and accessibility consultants, to ensure that accessibility is a priority. We’re excited about working on such an iconic event in the global sports calendar and feel the challenge ahead is a perfect fit for SLIK’s strategic combination of creativity and technology.”
