Australia – Following a successful four-year relationship, the Australian Olympic Committee (AOC) has announced the extension of their partnership with M&C Saatchi Sport & Entertainment as its official creative agency for three more years.
The resumed partnership follows the success of AOC’s ‘Have A Go’ campaign for the Tokyo 2020 Olympic Games, led by M&C Saatchi Sport & Entertainment. The campaign aimed to inspire Australians of all ages to ‘Have A Go’, which acknowledges that not everyone’s journey to the Olympics is a path to athletic glory.
With this, the agency will continue the development and evolution of the campaign as the AOC gears up for the Paris 2024 Olympic Games. The agency will also provide support on a range of activities for the Australian Olympic Movement.
“Since the first modern Games in 1896, Australia’s Olympians have been inspiring generations of Australians with their dedication, commitment, and courage. ‘Have A Go’ has proven to be a highly engaging and effective program so we are really excited to extend our partnership with M&C Saatchi Sport & Entertainment to build on this momentum in the lead up to Paris 2024,” said Matt Carroll, CEO of AOC.
Krystyna Frassetto, managing director of M&C Saatchi Sport & Entertainment Australia, also said, “Every four years the Olympic Games galvanises our country in a way few events can match. It’s a privilege to be continuing our partnership with the Australian Olympic Committee and play a role in a sponsor community with other leading domestic and international brands.”
M&C Saatchi Sport & Entertainment is part of the global Sport & Entertainment network within M&C Saatchi Group, specialising in sponsorship, public relations, experiential, and influencer engagement.