Empowered Women Awards

Australian Olympic Committee extends partnership with sports arm of M&C Saatchi, to resume ‘Have a Go’ campaign

Australian Olympic Committee extends partnership with sports arm of M&C Saatchi, to resume ‘Have a Go’ campaign
  • MARKETECH APAC introduces a unique platform to recognise women's empowerment in the marketing industry across Asia Pacific in Empowered Women 2023 Awards. Join us as we bring recognition to women leaders in marketing, agency, tech, platforms, and SMEs. Nominate your women leaders here!

Australia – Following a successful four-year relationship, the Australian Olympic Committee (AOC) has announced the extension of their partnership with M&C Saatchi Sport & Entertainment as its official creative agency for three more years.

The resumed partnership follows the success of AOC’s ‘Have A Go’ campaign for the Tokyo 2020 Olympic Games, led by M&C Saatchi Sport & Entertainment. The campaign aimed to inspire Australians of all ages to ‘Have A Go’, which acknowledges that not everyone’s journey to the Olympics is a path to athletic glory. 

With this, the agency will continue the development and evolution of the campaign as the AOC gears up for the Paris 2024 Olympic Games. The agency will also provide support on a range of activities for the Australian Olympic Movement.

“Since the first modern Games in 1896, Australia’s Olympians have been inspiring generations of Australians with their dedication, commitment, and courage. ‘Have A Go’ has proven to be a highly engaging and effective program so we are really excited to extend our partnership with M&C Saatchi Sport & Entertainment to build on this momentum in the lead up to Paris 2024,” said Matt Carroll, CEO of AOC.

Krystyna Frassetto, managing director of M&C Saatchi Sport & Entertainment Australia, also said, “Every four years the Olympic Games galvanises our country in a way few events can match. It’s a privilege to be continuing our partnership with the Australian Olympic Committee and play a role in a sponsor community with other leading domestic and international brands.”

M&C Saatchi Sport & Entertainment is part of the global Sport & Entertainment network within M&C Saatchi Group, specialising in sponsorship, public relations, experiential, and influencer engagement.

  • WN2023 Conf Box Ad

    Hear from remarkable industry leaders from top brands as they share future-proof marketing strategies aimed at equipping marketers this 2023 and beyond at our 2-day APAC-wide hybrid conference, 'What's NEXT 2023: Marketing in Asia Pacific'. Register HERE now!

  • Celebrate with us as we recognise women leaders in the marketing industry at our upcoming 'Empowered Women 2023 Awards'. Be inspired by their stories of leadership, knowledge, and experience. Nominate your women leader HERE!

Share this story