Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Global
No posts found

Optimizely launches Optimizely One, a new operating system for marketing practitioners 

by Brandon Yulolo

-

October 26, 2023

Optimizely launches Optimizely One, a new operating system for marketing practitioners 

Sydney, Australia – Digital experience platform Optimizely has announced the launch of Optimizely One, its new operating system for marketing practitioners built on their previously established platform.

Composed of Optimizely’s integrated capabilities built on a modern SaaS, Optimizely One offers a highly composable architecture, giving teams the flexibility to choose what they need in their marketing ecosystem.

Optimizely One is enriched through a single, unified workflow accelerated by AI, making it simple for marketers to create, manage, deliver, and optimise content all in one place. Secure and scalable, Optimizely One provides teams with the future-proof stack they need to create and optimise digital experiences for their customers.

With the new operating system, users can design entire web experiences with a low/no-code interface, benefit from automatic upgrades, aggregate, manage, and deliver content efficiently, from any source, and apply pre-built templates and customer data to create engaging experiences via an all-new, user-friendly editor. 

Optimizely One also aims to connect teams through a unified workflow based on a single integrated platform that allows you to log in once and seamlessly navigate across all Optimizely applications. New capabilities include experiment collaboration through a purpose built tool, and an omnichannel authoring feature. 

Taking an ecosystem approach, Optimizely One embeds their own Opal AI with their newly announced solution partner, Writer, helping teams work faster and make better decisions through business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge.

Alex Atzberger, CEO of Optimizely, said, “Optimizely One provides exactly what marketers need to orchestrate their content, monetize experiences and experiment across all touchpoints – all enriched through smart workflows and accelerated by AI. The time is now for companies to seize the opportunity to reinvent how marketing, product and growth teams work together to create content-driven digital experiences.”

Meanwhile, Rupali Jain, chief product officer at Optimizely, commented, “Optimizely One is a shared operating system that gives teams unprecedented levels of transparency, flexibility and simplicity to manage their entire marketing lifecycle. With the guidance of Opal and the power of experimentation data, every part of the lifecycle is rooted in science.”

Related Tags Technology Artificial Intelligence Global Optimizely Optimizely One operating system
Share this article

Related Articles

View All
Optimizely appoints  Rupali Jain as new chief product officer
Technology Featured APAC
Optimizely appoints Rupali Jain as new chief product officer
May 2, 2023
By MARKETECH APAC
Optimizely taps Google Cloud to drive joint innovation, next-gen experimentation
Technology Featured Global
Optimizely taps Google Cloud to drive joint innovation, next-gen experimentation
February 18, 2022
By Carlo Sarabia
ZALORA taps Optimizely to improve UX across their platform
Platforms Featured Southeast Asia
ZALORA taps Optimizely to improve UX across platform
February 14, 2022
By Teddy Cambosa
Optimizely unveils integrated B2B commerce and content cloud solution
Technology Featured APAC
Optimizely unveils integrated B2B commerce and content cloud solution
December 22, 2021
By MARKETECH APAC
Optimizely-Welcome-Acquisition
Technology Featured Global
DXP provider Optimizely acquires marketing platform Welcome
December 2, 2021
By Teddy Cambosa
Optimizely to unify data across products with launch of ‘Data Core Service’
Technology Featured APAC
Optimizely boosts DXP with launch of ‘Data Core Service’
September 23, 2021
By MARKETECH APAC
No posts found

Featured Articles

View All
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
Marketing Featured Southeast Asia
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
October 25, 2023
By Brandon Yulolo
Programmatic-WN-_1_
Technology Partners Global
What's NEXT: The programmatic supply chain for 2024
October 9, 2023
By MARKETECH APAC
It’s Time To Activate Your New Programmatic Supply Chain
Technology Partners APAC
It’s time to activate your new programmatic supply chain
October 5, 2023
By MARKETECH APAC
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
Marketing Featured ANZ
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
September 8, 2023
By Teddy Cambosa
How AirAsia leveraged the flexibility of programmatic DOOH campaign to unveil irresistible offers in Malaysia
Marketing Partners Southeast Asia
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
September 1, 2023
By Teddy Cambosa
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
Marketing Featured Southeast Asia
Malaysia welcomes MARKETECH APAC's 'What’s NEXT' hybrid conference, fostering dialogue on marketing's future
August 29, 2023
By Brandon Yulolo
No posts found

Most Recent Articles

Around 42% of Aussies say they will stop buying US products in favour of local products
Around 42% of Aussies say they will stop buying US products in favour of local products
May 15, 2025
Teddy Cambosa
No posts found
Meta promotes Benjamin Joe to regional VP for Asia Pacific
May 15, 2025
Aliza Carmona
MISC Group’s new immersive experience highlights life of a female seafarer
May 15, 2025
Teddy Cambosa
Flipkart’s new campaign with SW Network turns mall courtyard into giant doodle canvas
May 15, 2025
Aliza Carmona
Max rolls out immersive, localised campaigns for ‘The Last of Us’ Season 2
May 15, 2025
Teddy Cambosa
SBS launches bold brand campaign ‘We Go There’, highlights distinctive position in local media
May 15, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin