China – Smart device brand OPPO is celebrating the World Day for Cultural Diversity for Dialogue and Development through the continuation of ‘Culture in a Shot.’ The global initiative is made in collaboration with the Discovery Channel.
First launched in 2024, OPPO and Discovery Channel’s ‘Culture in a Shot’ enters its second year to further its mission to preserve cultural diversity through imaging technology.
Its theme for 2025 is ‘Celebrate the Moment,’ exploring iconic festivals and celebrations globally. Through the initiative, OPPO smartphones capture the stories behind the celebrations and how younger generations are preserving the traditions.
The global journey kicks off during the Venice Carnival in Italy, combining history and fantasy. OPPO captures colourful masks amidst iconic architecture in Venice.
Kazakhstan’s Nauryz or New Year festival is also part of the initiative. With ancient customs, the festival turns cities into stages for music, dance, and costumes. During the event, families share traditional meals like kumys or fermented horse milk and nauryz-kozhe, a symbolic dish in the country.
In Brazil, OPPO and Discovery Channel highlight football as a festivity, embedded into the country’s culture.
‘Culture in a Shot’ also encourages communities to participate in the initiative, documenting their own cultural identities. To take part in the campaign, creators can use the hashtags #OPPOCultureChallenge and #OPPOxDiscovery.
Last year, the initiative’s theme was ‘Portraits of Legacy,’ spotlighting the individuals behind local culture.
