Shenzhen, China – Electronics manufacturer OPPO celebrates cultural diversity in its new ‘Culture in a Shot’ global project in collaboration with Discovery Channel. Its launch coincides with the commemoration of Oppo’s 20th anniversary.
‘Culture in a Shot’ not only showcases tradition in various countries. It also aims to preserve culture through Oppo’s imaging technology, supporting individuals who contribute to the continuity of their tradition.
The theme ‘Portraits of Legacy’ explores rich and vibrant marks of local culture around the world while placing the individuals behind them in the limelight.
To launch the initiative, photographer Jerome Teo met ethnic minority groups in Thailand to capture their weaving and music traditions. Teo then went to Indonesia to take photographs of artisans in their practice of batik, a painting of intricate patterns. In Spain, flamenco dancers were in the spotlight.
In addition, OPPO also launched the ‘#OPPOMalaysiaThroughTheLens’ initiative in Malaysia, inviting people to showcase their culture through their smartphones.
“As a tech company, OPPO is also exploring innovative ways to revive culture through technology. Using the latest GenAI technology, the OPPO AI Studio launched in the Reno12 series allows users to generate a studio-quality portrait of themselves as a flamenco dancer—an intuitive way to immerse in flamenco culture no matter where you are,” the brand in a press statement.
OPPO and Discovery Channel are set to elevate the ‘Culture in a Shot’ initiative in the next months by using imaging technology to take people on virtual tours in India, Mexico, and more.
