Oppo India celebrates diversity of Diwali festivities in new brand campaign 

New Delhi, India – Oppo India is celebrating unity amidst diversity in its latest Diwali campaign ‘Vishwas Ka Deep.’ The campaign highlights the different ways Diwali is celebrated across India.

The campaign film expresses the message “Har Diwali Vishwas Ka Deep Jalati Hai,” which focuses on the hope that connects people across various communities during the festive season.

Featuring various Diwali traditions, the film begins with the celebration of Budhi Diwali in Kullu Valley, where tribes sing and dance around a flame. It then moves to Mandrem, where the Narak Chaturdashi is held, commemorating the destruction of evil through a torch. It also shows the celebration of Thar ki Diwali in Rajasthan, where the puppetry art form can be seen.

The film also features the durability of OPPO’s smartphones, including the Reno12 Pro 5G, F27 Pro+ 5G, and A3 Pro 5G.

Additionally, OPPO has released an interactive microsite showcasing unique Diwali traditions in different places in India.

“With #VishwasKaDeep, we are bringing together the diverse cultural essence of Diwali, and how the light of trust and hope unites families, friends, and communities. We have also created an interactive microsite that allows smartphone users to explore Diwali from various regions and create their AI-driven festive postcards,” Karan Dua, head of brand marketing at OPPO India, said. 

“The sentiment of trust and resilience aligns with OPPO India’s commitment to delivering premium user experiences through durable and reliable smartphones,” Dua added.