Singapore – Omnicom Media has established Client Success as a dedicated discipline across APAC, marking the regional rollout of a global framework aimed at strengthening client leadership and business delivery.
The new discipline forms part of Omnicom Media’s global operating model and is intended to provide a more structured approach to client management and delivery across the region.
Leading the function is Paul Hawkey, Chief Client Success officer for APAC, who brings more than three decades of experience in client management and business transformation within Omnicom Media.
In the role, Hawkey will oversee the development of a connected client leadership community across the region, support the implementation of delivery standards, and help scale Omnicom Media’s capabilities across APAC markets.
Commenting on his appointment, Hawkey shared, “The most successful client partnerships are built on trust, shared ambition and a deep understanding of our clients’ businesses. Client success is about ensuring we consistently deliver our best work, bringing together the right expertise from across our network, and helping clients navigate increasingly complex business challenges.”
“By launching the Client Success discipline in APAC, we are investing heavily in our client leadership teams and creating greater consistency in how we deliver value to clients across the region. This positions us to build deeper, future-ready client partnerships and drive stronger business outcomes,” he added.
Supporting Hawkey are four newly appointed Client Success Leads representing Omnicom Media’s agency networks: Kris Biti, Executive Director, Client Success at OMD APAC; Susannah Llewellyn, Executive Director, Client Success at PHD APAC; Raveena Udasi, Executive Director, Client Success at UM APAC; and Madelin Farrington, Executive Director, Client Success at Initiative APAC.
The regional leadership team will work with agency leaders to establish consistent approaches to client leadership and service delivery across markets and brands.
The Client Success organisation comprises more than 180 client leaders across 13 APAC markets. As part of the initiative, the group will participate in development programmes focused on enhancing capabilities, sharing best practices, and responding to evolving client requirements.
According to Omnicom Media, the structure is intended to create greater consistency in client leadership and delivery while enabling local teams to connect clients with expertise from across the wider network. The move also aligns with the company’s broader efforts to standardise client management practices across its global operations.
Tony Harradine, CEO, Omnicom Media APAC, said, “The challenge facing clients today is about knowing how to connect the right capabilities to solve business problems. As media, technology, commerce and AI continue to converge, these appointments enable us to provide a more connected way for clients to access the full breadth of our expertise and agency networks.
Harradine continued, “Ultimately, our role is to simplify complexity, strengthen partnerships and help clients unlock greater growth, and I am confident Paul and the team will be able to help our clients access the best of Omnicom Media through a single, connected leadership experience.”
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