Tag: OMD
Singapore – Omnicom Media has established Client Success as a dedicated discipline across APAC, marking the regional rollout of a global framework aimed at strengthening client leadership and business delivery. The new discipline forms part of Omnicom Media’s global operating model and is intended to...
Hong Kong – After celebrating its 50th anniversary in 2025, McDonald’s Hong Kong launched a new campaign with BBDO Hong Kong, giving the iconic ‘i’m lovin’ it’ slogan a fresh, contemporary twist. In Hong Kong, the brand’s long-running tagline has become closely associated with words ending in “-n'”,...
Known for his collaborative and client-focused approach, he has previously led FCB Media, UM, and Initiative in New Zealand under IPG ownership.
Australia – AAMI and Leo Australia have unveiled the latest chapter of the national insurer’s ‘Because Australia’ brand platform, offering a distinctly Australian take on luck and its limits. The multichannel campaign builds on the idea of Australia as the lucky country, suggesting that for every win,...
While most brand storytelling looks to the future, some stories deserve a golden rewind. McDonald’s Hong Kong’s 50th anniversary is not just about half a century of fries and familiarity—it is a love letter to the city it grew up with. “The inspiration for this campaign came from our desire to connect...
The media industry Florence Wong entered more than 30 years ago looked very different from today. Starting out as a media executive at Grey Advertising in China, she worked in a time when media teams managed planning, buying, and strategy under one roof—an experience that gave her an early respect for...
Singapore — McDonald’s is bringing attention to the new McCrispy Burger in Singapore through an out-of-home campaign created by OMD, highlighted by an interactive staircase installation at Dhoby Ghaut MRT station. The McCrispy Crunch staircase produces crunch sounds and lights up with each step, inviting...
USA – Omnicom Media Group (OMG) agency OMD has elevated Ellen Griffin to president and global chief operating officer (COO), a newly created role designed to advance the development and implementation of tailored, future-ready operating models for the agency’s global clients. Griffin will be responsible...
Each episode features dramatic reenactments of real cases reported to the Royal Malaysia Police (PDRM), covering scams such as phone fraud, romance scams, bogus parcel deliveries, fake investments, job offer deceptions and cash prize swindles.
Under the new mandate, OMD will oversee brand and performance media planning and buying across key APAC markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong.
