Tag: PHD
Singapore – Omnicom Media has established Client Success as a dedicated discipline across APAC, marking the regional rollout of a global framework aimed at strengthening client leadership and business delivery. The new discipline forms part of Omnicom Media’s global operating model and is intended to...
China – De’Longhi has appointed PHD as its media agency of record in China, tasking the agency with leading integrated media strategy and execution as the premium lifestyle brand looks to deepen consumer engagement in the market. Under the remit, PHD China will oversee integrated media strategy and planning;...
The campaign introduces a system that places pre-recorded Skinny ads, lasting up to 10 seconds, into phone calls in real time.
The new mandate will see PHD managing media planning and buying across the expanded markets. Regional coordination will be led from PHD’s Singapore hub, located in Singapore, under business director Rahul Mehndiratta.
Singapore – Mandai Wildlife Group has appointed Omnicom Media Group’s PHD as its global media agency of record, tasking the network with overseeing integrated strategy and buying across seven international markets. Effective January 2026, the agency manages strategy, planning, and performance optimisation...
Under the new arrangement, PHD will manage cross-screen media planning and buying, performance marketing, and shoppable media for Intersnack’s portfolio of local and international snack brands.
The partnership will see PHD take charge of global media planning and buying, marking OpenAI’s first formal engagement with a global media agency.
PHD, an Omnicom Media Group (OMG) agency, has been appointed to handle health club operator Virgin Active’s media business in Singapore and Thailand.
Kesav also championed AI adoption across the agency and elevated OMG Malaysia’s reputation as an industry thought leader through several initiatives, including conceptualising the flagship ‘Future Play’ event.
During her two decades with PHD New Zealand, Grafton played a key role in establishing PHD’s reputation for building strong client relationships, fueled by innovation and measurable brand growth.
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