China – Omnicom Media has appointed Joey Zhao as Chief Executive Officer for China, effective immediately, as the company looks to strengthen its AI-driven capabilities and accelerate growth in one of its key markets.
In the role, Zhao will oversee strategic planning and operations across Omnicom Media China, with a focus on advancing the company’s AI and data capabilities through the use of its Omni AI intelligence platform.
Zhao brings more than 20 years of experience across the public and private sectors, having held roles in government, media, legal practice, consulting, and marketing technology. His appointment follows a stint as Chief Operating Officer of Omnicom Media China, where he helped lead business operations and client growth initiatives.
Prior to that, Zhao spent five years leading PHD China, overseeing client retention and business development efforts. During his tenure, the agency topped the 2024 China 4A Agency Network New Business Rankings.
Commenting on his new role, Zhao said, “The marketing ecosystem in China is undergoing a fundamental shift from ‘traffic competition’ to ‘intelligent decision-making. AI is no longer just an enabling tool; it is the core productive force driving business growth.”
He continued, “Omnicom Media China will no longer be confined to the traditional role of a media agency. Instead, we aim to become our clients’ Chief Growth Officer in the AI era. By leveraging the Omni AI intelligence platform, we will integrate full-link data and technology, embedding AI capabilities into every stage from strategy and creativity to media execution and performance measurement, helping brands achieve a comprehensive leap from precise targeting to tangible business conversion.”
The appointment comes as Omnicom Media continues to expand its use of AI and data-driven solutions across its operations and client services, reflecting broader shifts in the marketing and media landscape.
Tony Harradine, CEO, Omnicom Media APAC, commented, “Joey brings a rare combination of commercial acumen, entrepreneurial thinking, and deep understanding of how technology is reshaping our industry. His ability to connect business strategy, client growth, and AI-driven innovation makes him uniquely positioned to lead Omnicom Media China into its next chapter.”
He added, “China remains one of the world’s most dynamic and influential markets, and under Joey’s leadership, I am confident we will continue to strengthen our market-leading position by unlocking new opportunities for clients and delivering sustainable growth in an increasingly intelligent and connected marketing ecosystem.”
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