Malaysia – Creative agency Ogilvy in Malaysia has appointed Eddy Nazarullah, former creative director at Mediabrands’ digital creative agency Reprise, to be its new creative director.
Aside from his stint at Reprise, Nazarullah also serves as a creative director at integrated marketing communications network MullenLowe and was on the creatives team of communications agency Leo Burnett.
At Reprise, Nazarullah was part of the team that launched the successful KEPCI KITCHEN campaign for KFC, which ran during the early periods of the pandemic, and which was founded on the profound insight of making KFC staples part of every Malaysian’s household cooking.
In his new role, Nazarullah will be overseeing Ogilvy’s entire NESTLE business, including MILO, Nestlé Omega Plus, Nestlé Health Science, and Wyeth Nutrition. He will be working alongside Creative Directors Jaz Lee and Shariar Ghafar, completing a trifecta of top-notch creative talent for the Malaysia office.
Adrian Miller, Ogilvy Malaysia’s chief creative officer, shared that this year the agency has a big ambition to win with work by putting ideas at the center of everything they do.
“As trite as this sounds, it’s a sentiment that all too often gets lost in our business. Eddy has a digital-first, nuanced way of thinking that, coupled with local insights, will be pivotal in driving our vision to bring back the power of creative ideas and an audience mindset to Malaysia,” said Miller.
Nizwani Shahar, Ogilvy Malaysia’s chief executive officer, commented that Nazarullah is a transformative creative leader who is unparalleled in his effectiveness.
“Together with his creative leads, Adrian will be pivotal in driving strong branded experiences for our clients. I look forward to having Eddy onboard to continue to fuel the very best in creative ideas with our senior team. This is aligned with our larger creative strategy to fortify creative firepower across Ogilvy Malaysia and Singapore,” said Shahar.
