Beijing, China – Following the company’s commitment to inspire brands with sustainable climate communications solutions, global advertising, marketing, and public relations agency Ogilvy has recently entered into a partnership with Tsinghua University’s Institute of Climate Change and Sustainable Development (ICCSD).
With this agreement, the two are expected to advance the international image and profile of the institute by putting ICCSD’s valuable academic research and Ogilvy’s global branding expertise at the forefront of the campaign.
At the same time, they also intend to help corporations across industries leverage data-driven insights to inform their strategic decisions in regard to climate change and sustainable transition.
In particular, Ogilvy will serve as a global brand planning and communications partner, assisting in the conceptualization and establishment of ICCSD’s integrated database, which compiles their extensive collection of data and research. Through this platform, the institute sets forth a commitment to support China’s sustainable development and economic transformation objectives.
Zheng Li, president at ICCSD, commented, “Climate change is one of the greatest threats of our time, and requires urgent action. This cooperation between our Institute and Ogilvy aims to accelerate and facilitate the adoption of sustainable solutions by corporations across industries, through a new type of data platform powered by our world-class research resources and Ogilvy’s branding capabilities.”
Chris Reitermann, chief executive officer at Ogilvy APAC and greater China, said, “We are delighted to enter into this partnership with Tsinghua University’s Institute of Climate Change and Sustainable Development, and are grateful for ICCSD’s trust in Ogilvy. We look forward to leveraging our branding expertise to raise awareness around Tsinghua University’s contributions towards global climate governance and are excited about the prospect of collaborating closely on sustainability-related thought leadership and research projects.
“Most importantly, we see this collaboration as a fantastic opportunity to bring more visibility towards ICCSD’s research assets, and better support our clients with their sustainable transition ambitions, ” he ended.
