Singapore – Global digital marketing agency NP Digital has announced new strategic key hires amidst the agency’s continued expansion in the Asia-Pacific region. Kris Casey will serve as the SEO APAC lead; while the agency’s expanded leadership team in Malaysia include Arjun Singh as group account director, Rizwan Kamil as head of performance marketing for APAC, Keith Ho as strategy lead, and Lee Weiye as senior SEO manager.
Casey brings over 12 years of extensive experience leading SEO teams across agency and in-house settings in the US, Australia, and Asia. His expertise spans working with renowned brands such as Expedia, Travelocity, NAB, Suncorp, and Nissan and leading the SEO efforts internally for Redbubble, a prominent e-commerce marketplace.
His exceptional track record in growing organic visibility and passion for developing bespoke strategies align perfectly with NP Digital’s vision for the APAC region.
In his new role, Casey will lead NP Digital’s search engine optimization efforts across the APAC region, driving growth and enhancing brand visibility. His deep understanding of the nuances of the APAC market, combined with his innovative approach to SEO, will further elevate NP Digital’s position as the go-to partner for businesses seeking to maximise their online presence.
Speaking on his new role, he said, “I am thrilled to be part of NP Digital and to have the opportunity to drive impactful SEO strategies that will propel our clients’ businesses forward in the vibrant APAC market. I look forward to collaborating with our talented team to deliver innovative solutions that exceed client expectations and fuel organic growth.”
Meanwhile, the expanded Malaysian leadership team will bring a wealth of experience and expertise in their respective roles. Singh will lead strategic initiatives and develop innovative digital marketing strategies aimed at maximising client benefits through collaborative efforts. Meanwhile, Kamil will spearhead the strategic direction and implementation of digital marketing campaigns to drive tangible business results for clients.
Ho will focus on new businesses, especially pitches, and assist on existing accounts while overseeing award submissions and strategic initiatives, and lastly Weiye will drive NP Digital’s SEO efforts in Malaysia and the APAC region, focusing on strategy development, implementation, analytics, and client satisfaction.
Melissa Cheng, country manager at NP Digital Malaysia, commented, “We are excited to welcome Arjun, Rizwan, Keith, and Weiye to the NP Digital family. Their wealth of experience and expertise will be invaluable as we continue to expand our presence and deliver exceptional results for our clients in the Asia-Pacific region.”
