Singapore – With over one in three consumers subscribed to it, Netflix has emerged as the most popular streaming service in Singapore. In this latest data, market research company YouGov also indicated that the same platform encompasses the largest proportion of contented customers garnering an 83% average satisfaction rating.
Among the platforms, Disney+ is the next most popular, with one in six (17%) subscribers. Singtel TV and StarHub TV are also tied at the same level, with around one in ten consumers indicating they are subscribers. Amazon Prime Video, Viu and Apple TV+, on the other hand, were noted to have less than one in ten consumers subscribed.
Furthermore, consumer satisfaction is relatively higher, as Disney+ and Amazon Prime ranked the second highest satisfaction rates at 74% and 73%, respectively. Viu’s rating also remains favourable with over two in three subscribers expressing their satisfaction. This percentage is higher than satisfaction with Apple TV+ (61%) and SingTel TV (60%) services, with around three-fifths of the way there. Over half of StarHub TV (56%) subscribers also said they are satisfied customers.
The data also revealed the factors affecting consumers’ willingness to pay for streaming or TV subscriptions. More than one-quarter cited these factors as not being TV watchers (28%) and finding the costs of streaming subscriptions too high (27%). Other common reasons include having difficulty finding what they want to watch (13%), poor viewing quality or experience (7%), and poor or no internet connection (6%).
