Singapore – The Asia-Pacific leads the world in the most number of esports followers, accounting for 80% of these followers residing in the region. This is according to the latest data from YouGov.
The data also shows that China and the Philippines lead the region in most number of esports followers, accounting for 20% each of the total followers in APAC. This is followed by Indonesia, Vietnam, and Taiwan–each contributing 16% of regional esports followers.
Singapore, despite only contributing to 5% of the regional percentage of esports followers, say they watch on a regular basis, evident with the country’s upcoming hosting of the inaugural Olympic Esports Week.
Meanwhile, the popular multiplayer online battle arena (MOBA) game ‘League of Legends’ is the region’s most popular video game, followed by ‘Arena of Valor’ and ‘Honor of Kings’, as well as ‘Call of Duty’, ‘PUBG: Battlegrounds’, and ‘Counter-Strike: Global Offensive’.
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