Singapore & Malaysia – Independent communications agency Mutant has been appointed to manage regional communications and brand efforts for IHH Healthcare across Singapore and Malaysia, as the healthcare group strengthens its corporate reputation and brand positioning across Asia.
Under the mandate, Mutant will oversee public relations, social media management, corporate storytelling, and brand communications at the group level, supporting IHH Healthcare’s efforts to deepen stakeholder engagement in both markets.
The account will be handled by Mutant’s regional network and specialist healthcare communications team, leveraging the agency’s experience working with healthcare, healthtech, and patient-focused organisations across the region.
The appointment comes as IHH Healthcare builds on its recent brand refresh, with a renewed focus on reinforcing its narrative around clinical excellence, healthcare innovation, patient-centred care, and trust.
Lina Marican, Regional Managing Director at Mutant, said healthcare communications today goes beyond awareness, with patients, caregivers, healthcare professionals, and policymakers increasingly seeking transparency and credibility from healthcare organisations.
“As one of the world’s largest private healthcare providers, IHH Healthcare has a powerful story to tell, and is uniquely positioned to contribute to important conversations around healthcare innovation, clinical excellence, and the future of care in Asia. We look forward to helping bring those stories to life and strengthening IHH’s reputation among the audiences that matter most,” Marican said.
Meanwhile, Janet Low, Vice President and group Head of Communications and Branding at IHH Healthcare, said communications has become increasingly strategic in supporting the organisation’s transformation and leadership ambitions.
“Mutant demonstrated a strong understanding of our business, stakeholders and the opportunities ahead. We look forward to working together to further elevate IHH Healthcare’s reputation and strengthen our leadership narrative across areas such as innovation, AI-enabled care, new care models and patient-centred healthcare,” Low said.
The appointment supports IHH Healthcare’s next phase of brand and corporate reputation building as it continues to position itself as a multinational healthcare leader across the region.
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