India – Gleneagles Hospitals, part of the IHH Healthcare network, has teamed up with Havas Life Mumbai for its latest campaign, “Where Good People Make You Feel Better”, which goes beyond showcasing medical expertise to highlight the equally crucial role of human compassion in healthcare.
The campaign challenges the perception of healthcare as purely clinical by emphasising the human connections that shape patient experiences. While Gleneagles Hospitals is known for its advanced medical capabilities, the campaign focuses on the personal side of care, highlighting the role of compassion, empathy, and patient support alongside medical expertise.
At the heart of the campaign is a film that tells the touching story of an elderly couple’s recovery, showcasing how genuine care, empathy, and post-hospitalisation support play a crucial role in the healing process.
Speaking about the campaign, Sachin Talwalkar, chief creative officer at Havas Life Mumbai, said, “This campaign introduces a fresh perspective on hospital communication. We took the campaign out of the hospital because the impact of time spent in a hospital extends beyond the patient to their entire family. People don’t just remember the treatment—they remember how they were made to feel. And that’s what sets Gleneagles Hospitals apart – their unwavering commitment to human-centered care, which is the heart of this campaign.”
The “Where Good People Make You Feel Better” campaign highlights the role of human connection in healthcare, emphasising that treatment is not just about medical expertise but also the compassion and care provided by those delivering it.
Anurag Yadav, CEO of Gleneagles Healthcare India, said, “At Gleneagles Hospitals, we believe that the true essence of healthcare lies not just in advanced technology or medical expertise but in the genuine human connections we foster. Our campaign, ‘Where Good People Make You Feel Better’, embodies this philosophy, reminding everyone that behind every treatment and every care plan, there are compassionate individuals dedicated to healing.”
Richard Roy, group CMO, Gleneagles Hospitals India, added, “Our team at Gleneagles Hospitals understands that patients need more than just medical excellence; they need reassurance, kindness, and a sense of belonging. By highlighting these everyday moments of compassion through a human narrative, we’re emphasising what it means to provide holistic healthcare that truly puts people first.”
