IHH Healthcare rolls out new corporate identity with Landor

Malaysia – International private healthcare group IHH Healthcare has partnered with brand consultancy Landor to unveil a refreshed corporate identity that unites its portfolio of hospital brands under a single, future-ready global brand.

The new identity was unveiled during IHH Healthcare’s inaugural FutureHealth.Now Conference in Kuala Lumpur. The visual identity combines professional gravitas with a sense of warmth, featuring dynamic, forward-moving forms that signal innovation and progress, alongside bold, structured elements that convey trust and authority.

At the core of the new system is a flexible network of nexus nodes, inspired by the way cells grow and connect from a single point. This visual metaphor represents IHH Healthcare’s ability to expand knowledge, expertise, and care across its global network. Complementing this is the “Ripple of Care” texture, which illustrates how the organisation’s impact extends outward to touch lives, communities, and healthcare ecosystems.

To give the brand a distinctive typographic identity, Landor developed “IHH Sans”, a custom typeface designed for clarity, warmth, and accessibility across both digital and physical platforms. Its modern, human-centric design aims to ensure consistency across global markets while reflecting IHH Healthcare’s focus on people-centred care.

Recognising the importance of multi-sensory branding, Landor’s sound and music division, ‘amp’, also created IHH Healthcare’s new sonic identity. The sound design embodies the brand’s core attributes through a blend of warmth, optimism, and confidence—an audible expression of the organisation’s commitment to care that connects people and communities worldwide.

Reiner Erlings, managing director at amp APAC & Middle East, commented, “The new sonic identity extends IHH Healthcare’s brand into the dimension of sound, creating a multi-sensorial experience that radiates warmth, optimism, and trust. It is an audible expression of care that connects people and places across the globe, making the brand instantly recognisable and deeply felt at every touchpoint.”

In addition to the visual and sound refresh, Landor collaborated with IHH Healthcare to establish a unifying strategic platform, “Catalyst for Better Care”. The framework articulates the organisation’s ambition to drive meaningful innovation, build partnerships, and strengthen collaboration across its brands, which include Acibadem, Gleneagles, Fortis, Island, Mount Elizabeth, Pantai, Parkway, and Prince Court. Based on research, stakeholder insights, and market analysis, the platform underpins the new brand’s architecture, messaging, and experience.

“We are privileged to have been part of IHH’s transformative journey. The new identity we crafted signals an unwavering global ambition and a commitment to lead the healthcare industry with fresh perspectives through bold, dynamic imagery, sonic and holistic experiences,” said Joël Céré, managing director at Landor in Southeast Asia. 

Janet Low, VP and group head of communications & branding at IHH Healthcare, added, “Our refreshed identity is a powerful expression of who we are today and where we are headed. Landor recognised our journey and achievements, building upon how far we have come as an organisation. Their strategic insight and design craft have elevated our brand presence, helping us present IHH Healthcare as a confident, future-ready leader in integrated care in a way that is both inspiring and enduring.”