New York, USA – In a bid to empower global PR clients with timely PR tech solutions, PR technology, global public relations firm MSL has announced that it is extending its partnership with media monitoring company Onclusive to offer its PR Attribution service globally, which has previously only been available to MSL’s US clients.
Said service is a PR software that enables public relations key persons to use blended deterministic data with artificial intelligence to their PR services. The PR Attribution service links individual articles and pieces of content to specific business outcomes, allowing for precise PR analytics with truly actionable insights.
Instead of relying on proxy metrics like coverage volume and potential reach, PR Attribution delivers real-time sights, including total volume of website visits from earned and owned media; specific website interactions by individual content; projected revenue impact of individual content; and trending statistics by communications campaign, message or topic.
MSL said that in terms of its features, all PR Attribution™ data is aggregated, anonymized, and designed to comply with worldwide data privacy regulations.
The software will be integrated into solutions for current and new MSL and Publicis Groupe clients globally.
According to Bryan Pedersen, chief innovation officer at MSL U.S, they have spent the bulk of the past two years at MSL honing an earned-first tech stack based on co-development partnerships, connected APIs and rich Epsilon data that has powered insights and innovation in ways that haven’t been possible for the public relations industry until now.
“Onclusive’s PR Attribution™ model has brought us unmatched visibility to PR measurement, deprioritizing industry vanity metrics and inaccurate forms of attribution. Extending our partnership globally further cements MSL’s leadership in ‘influence impact’ and competitive advantage in comms tech.” Pedersen said.
Meanwhile, Dan Beltramo, CEO at Onclusive, said, “Attribution has become standard best practice in marketing, and we are proud to have brought a similar set of advanced capabilities to communications practitioners. As the industry’s first and most accurate attribution solution, PR Attribution™ is changing PR measurement. Utilizing Onclusive’s best-in-class data science we are proud to be a strategic partner to MSL and their clients globally.”
