Singapore – Global outdoor advertising enterprise software provider Moving Walls has announced the launch of its environmental, social, and corporate governance initiative called ‘Moving Hearts’. This initiative aims to connect charities and community organisations to last minute OOH media inventory in an automated manner.
According to Moving Walls, ‘Moving Hearts’ seeks to break through with the power of out-of-home media to spotlight social and humanitarian causes. Often, charitable organizations face difficulties in gaining visibility, while owners of OOH media have unused inventory that could be leveraged to create a lasting impact.
This initiative presents a mutually beneficial opportunity for all parties involved, allowing philanthropic campaigns to flourish and reach a wider audience.
‘Moving Hearts’ uses Moving Walls’ advanced technology to automate the matching of registered charities to last minute DOOH inventory and also the DOOH content serving.To begin, causes are recruited on the Moving Hearts website and are validated individually. Participating publishers then have the discretion to select the causes they support.
Srikanth Ramachandran, group CEO of Moving Walls, said, “Moving Hearts enables access to the widest reaching media channel to those who need exposure the most. With Moving Hearts, we bring social sustainability to the forefront of our work in the DOOH ecosystem.”
He added, “Moving Hearts has been consistently achieving the goal of reaching 100,000 hearts (impressions) for every CSR campaign it has amplified. We look forward to working with all our media partners to reach a billion hearts.”
