Mumbai, India – Aiming to inspire riders who seek thrill and adventure, Motul, a global brand in fully synthetic premium engine oils for a wide range of automobiles, has recently announced the official launch of its latest advertising campaign on November 22.
Dubbed ‘Next Level Thrill’, the campaign is centred around the celebration of pleasure in riding as well as the engines that power their machines.
With the company’s premium engine oil for two-wheelers at the forefront, said project also extends to recognising the diverse community of riders and their thrilling experiences. This encompasses all kinds, from high-speed racing to cruising to off-roading and more.
Interestingly, the campaign also brings together some of the difficulties that riders encounter as a result of their riding experience and the passion that motivates them.
Preetam Goswami, director-marketing and business development at Motul India & South Asia, expressed his enthusiasm for the campaign, stating, “At Motul, more than anyone else, we understand that riders are diverse and unique, each seeking their own kind of thrill. ‘Next Level Thrill’ is the connecting link between the unwavering passion for riding and the expertise of Motul engine oil in powering their bikes.”
“Motul India holds great significance in the riding community due to its technological expertise and commitment to premium quality assurance. The 170+ years of global Motul legacy and innovation—for example, the first use of Ester Technology in engine oil gives us an edge and favorability, especially for two-wheelers,” he continued.
Meanwhile, Nagendra Pai, CEO at Motul India and South Asia, also said, “Our vision is to establish Motul India as the preferred brand in the aftermarket lubricant business in India. We recognise the immense potential and untapped opportunities present in Tier 2 and Tier 3 markets for premium products, and increasing our presence and accessibility in these markets remains a key priority for us.
“With this campaign, we aim to leverage our brand equity to drive growth and also create a unique and premium position as a high-performance lubricant brand,” added Pai.
As the creative agency responsible for conceptualising the campaign, Anurag Tandon, SVP and Managing Partner at Wunderman Thompson, said, “We are delighted to partner with Motul in India.”
“The brand is rooted in performance, and with the Indian automobile market evolving rapidly from a commuter-only mindset, a brand like Motul has a tremendous opportunity to become the preferred lubricant brand in India. With this campaign, we intend to strike the right notes with the diverse motorcycle audience who have one common passion, the thrill of riding,” she ended.
