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WHAT'S NEXT 2023:
MARKETING IN ASIA PACIFIC

FEBRUARY 28 – MARCH 1, 2023

1st day – Hybrid, Crowne Plaza Galleria Manila
2nd day – Virtual

 

The future holds more opportunities as much as challenges and doubts for brands and marketers alike. The world, as we know, is advancing rapidly thanks to marketing innovations bringing brand new platforms, new ways to market, new strategies, and more, to the table.

MARKETECH APAC’s What’s NEXT 2023: Marketing in Asia Pacific, a 2-day APAC-wide hybrid conference, is the gathering that answers your questions and fills out your campaign calendars and plans. What are the best marketing strategies for your brand in 2023? What are the truths and fundamental changes in marketing in the post-pandemic?

Happening on February 28-March 1, 2023, What’s NEXT 2023: Marketing in Asia Pacific, gathers respected industry leaders from renowned brands in the Asia Pacific to share future-proof marketing strategies aim to equip the marketing community for what’s next in marketing.

February 28, 2023

DAY 1: CROWNE PLAZA GALLERIA MANILA [HYBRID]

8:00 am - 8:55 am

REGISTRATION

8:55 am - 9:00 am

OPENING REMARKS

ENGAGEMENT

9:00 am - 9:30 am

KEYNOTE PRESENTATION: EDUCATING A NICHE MARKET: HOW HOME CREDIT PHILIPPINES DRIVE AWARENESS THROUGH FINANCIAL LITERACY PROGRAMME

SPEAKER

Sheila Paul

Chief Marketing Officer Home Credit Philippines

9:30 am - 10:10 am

FIRESIDE CHAT: GETTING HOLD OF YOUR AUDIENCE THROUGH SCROLL-STOPPING CONTENT

  • Target your market better: Maximising consumer insights in producing your brand’s content in 2023.
  • Open the discussion: Increase your content delivery and impact by giving the right message, recommendations, and offers.
  • Omnichannel Marketing: The key to maintaining your brand’s content consistency and keeping customers within your reach.

SPEAKER

Danielle Eleazar

Danielle Marie Eleazar

Head of Marketing - New Verticals Foodpanda Philippines

GROWTH MARKETING

10:10 am - 10:50 am

PANEL DISCUSSION: GEAR UP 2023: CREATING A 360° – JOURNEY TO GROW YOUR CUSTOMERS

  • ACCELERATE: Boost your brand’s knowledge on your target markets to create the perfect business model for regional expansion in 2023
  • PITSTOP: Pause and analyse the stats; Are your consumers catching up?
  • RACE TO THE FINISH LINE: Monitor how your brand is sweeping through the marketing industry for future-proofing

SPEAKER

Mary Eunice Lodripas

Associate Director, Marketing Ascott International Management Philippines

Anna Henwood

Chief Executive Officer Stickybeak

Nancy Almasco

Marketing Director FlowerStore.ph

Mark Opao

Communications Planning Partner - APAC, Middle East, Turkey & Africa (Moderator) Kaspersky

10:50 am - 11:05 am

MORNING TEA BREAK

11:05 am - 11:45 am

PANEL DISCUSSION: IS YOUR BRAND GROWING IN THE RIGHT DIRECTION?

  • SIGNALS: When is the right time to expand your brand? What are the best growth strategies suitable for brands in 2023?
  • SHIFT YOUR GEARS: Choosing the best area of growth that will deliver greater revenue for your brand
  • WHERE TO GO NEXT: Plan your course of action in sustaining your brand’s growth for the future

SPEAKER

Gino Riola

Chief Marketing Officer Allianz PNB Life

Denice Sy

Chief Sales & Marketing Officer Ever Bilena Cosmetics Inc.

Francis John Chua

Head of Channel and Content Strategy and Governance Globe Telecom

INFLUENCER MARKETING

11:45 am - 12:15 pm

KEYNOTE PRESENTATION: THE EVOLUTION OF INFLUENCERS AND COMMUNITIES: HOW EFFECTIVE PARTNERSHIPS CAN FUEL YOUR AFFINITY BRAND IN 2023?

  • McKinsey’s “Community Flywheel”: What is it and how can brands take advantage?
  • How can influencers better impact brand building?
  • Understanding brand communities: How to set your own flywheel in motion?

SPEAKER

Weldon Fung

Area Director Meltwater Southeast Asia

12:15 pm - 1:25 pm

NETWORKING LUNCH

CUSTOMER EXPERIENCE

1:25 pm - 2:05 pm

KEYNOTE PRESENTATION: ARE YOU REALLY LISTENING? WHAT ARE YOU MISSING IN YOUR CX STRATEGIES?

  • FOCUS ON ME: Pitfalls to avoid making in your CX Strategies
  • SCALE UP: Utilising data to serve your CX Strategies
  • NEVER MISS OUT: Keep up with the trends and innovations to be the first brand to provide what your market needs.

SPEAKER

Bea Atienza

Impactful Brand Experience Lead Colgate-Palmolive

2:05 pm - 2:45 pm

KEYNOTE PRESENTATION: IS CSR PART OF YOUR CX STRATEGY AS WE APPROACH 2023?

  • Delivering CSR value to provide exceptional customer experience
  • How to ultimately improve short and long-term business outcomes via CSR programmes?
  • How can CSR proactively close the loop with socially conscious consumers?

SPEAKER

Louise Vas

Head of OSW Marketing PrimeCredit Limited

TRAVEL MARKETING

2:45 pm - 3:25 pm

PANEL DISCUSSION: POST-REVENGE TRAVEL: REFURBISHING BRAND COMMUNICATIONS NOW THAT TRAVELLERS HAVE TRULY SETTLED IN

  • Overcoming messaging fatigue: How must brands converse now that travel recovery has run its course?
  • How will various marketing strategies take shape in the face of this new imperative?
  • After the pandemic, what post-crisis realities could cause consumers’ resistance to travel?

3:25 pm - 3:55 pm

KEYNOTE PRESENTATION: BITTEN BY THE VIRTUAL TRAVEL BUG: HOW HYBRID ENTRENCHES INTO TRAVEL BRANDS’ MARKETING

  • Now that virtual is here to stay, how can the hybrid format be leveraged for travel brands’ marketing success?
  • What have been successful iterations exemplified by brands in APAC?
  • How can brands replicate this success—and innovate further?
  • What are foreseen roadblocks in tech-driven marketing campaigns?

3:55 pm - 4:10 pm

AFTERNOON TEA BREAK

PR

4:10 pm - 4:50 pm

PANEL DISCUSSION: BRANDS AT STAKE: THE CYNICAL INFLUENCE OF CANCEL-CULTURE

  • Danger ahead: the rise of the cancel culture, ‘woke-washing’, and tone-deaf activism phenomenon.
  • Survival of the fittest: Strategies in avoiding the cancel culture and shifting the narrative to an accountable culture

SPEAKER

Norman Agatep

President and Managing Director (Moderator) Grupo Agatep

4:50 pm - 5:10 pm

PANEL DISCUSSION: COUNTERATTACKING LIES: HOW PR REDUCES THE GAP IN FAKE ANECDOTES

  • The role of PR in ensuring audiences receive up-to-date and accurate information
  • PR advice on how to help win the war on truth

SPEAKER

Jay-Anne Encarnado

Vice President and Head of Corporate Communications and PR Converge ICT Solutions Inc.

Doris Dumlao-Abadilla

Business Editor Philippine Daily Inquirer

5:10 pm - 5:15 pm

CLOSING REMARKS

March 1, 2023

DAY 2: VIRTUAL

10:00 am - 10:05 am

OPENING REMARKS

CMO DECISION-MAKING IN 2023

10:05 am - 10:45 am

PANEL DISCUSSION: HOW CMOs BUILD THEIR DREAM TEAM – AND WHERE IT CAN GO WRONG

  • The Great Resignation: How can CMOs deal with and avoid the rise of quit rate this 2023?
  • In-house vs. Hiring an agency: Which is best for your marketing strategy?

SPEAKER

Diana Boo - Boost MalaysiaIcon 300x300 (1)

Diana Boo

Chief Marketing Officer Boost

Waikuan Wong

Global Head of Marketing Malaysia Airlines

Amit Wadhwa

CEO (Moderator) Dentsu Creative India

10:45 am - 11:25 am

PANEL DISCUSSION: THE ROLE OF MARTECH IN 2023 AND BEYOND ACCORDING TO CMOs

  • Why martech is the weapon to yield in 2023 according to CMOs
  • How tech platforms provide solutions to rise above the martech trend?

11:25 am - 11:35 pm

MORNING TEA BREAK

RETAIL & E-COMMERCE

11:35 am - 12:05 pm

KEYNOTE PRESENTATION: DIGITAL ADVERTISING’S THIRD BIG WAVE – THE RISE OF RETAIL MEDIA

  • How retail media fills a need for brands
  • What is driving the growth and trends for retail media in Southeast Asia?
  • How brands can leverage on what is next for retail media

SPEAKER

JJ Eastwood

Managing Director Carousell Media Group

12:05 pm - 12:45 pm

PANEL DISCUSSION: BEYOND GREEN CONSUMERISM: HOW WILL SUSTAINABLE E-COMMERCE DRIVE THE FUTURE?

  • How can e-commerce brands leverage ethical and sustainable product demands while still hitting ROIs
  • Pros and cons of investing into green alternatives – How do you know if your brand is ready to go green?

12:45 pm - 1:45 pm

VIRTUAL NETWORKING LUNCH

INSIGHTS

1:45 pm - 2:25 pm

PANEL DISCUSSION: MARKETERS, IS PERFECTIONISM HOLDING BACK YOUR PERFORMANCE?

  • Discussing why marketers make no time for measurement despite critical need for data-driven marketing
  • Explaining how to measure and activate data to accelerate marketing impact
  • Clarifying what to measure and the difference between ‘soft’ and ‘hard’ metrics

SPEAKER

Matt Hallett

Head of Product Solutions Amperity

Teresa Sperti

Founder & Director Arktic Fox

Azadeh Williams

Managing Director (Moderator) AZK Media

2:25 pm - 2:55 pm

PANEL DISCUSSION: FOCUS GROUP – BUILDING A DEDICATED FOCUS GROUP FOR YOUR BRAND

  • Does your brand need one?
  • What are the advantages and benefits of having one?
  • What is the effective way to build your dedicated FG and where do you start?
  • What are the essential features of a dedicated FG?

SPEAKER

Louise Vas

Head of OSW Marketing PrimeCredit Limited

MARKETING & TECHNOLOGY

2:55 pm - 3:45 pm

FIRESIDE CHAT: THE MARRIAGE OF MARKETING AND TECH IN 2023: HOW RENTOKIL INITIAL ACHIEVED MARKETING TECH INNOVATIONS THIS YEAR AND BEYOND

  • How to start building a relationship between marketing and technology teams
  • How marketing and tech teams should embody the culture of experimentation
  • What can we learn from Rentokil Initial’s global tech innovations this year

SPEAKER

Sally Lai

Regional Director, Marketing & Innovation, Asia Rentokil Initial

Sean - Rentokil Initial Icon 300x300

Sean Jefferies

Group Martech Manager Rentokil Initial

3:35 pm - 3:50 pm

AFTERNOON TEA BREAK

EVENTS

3:50 pm - 4:20 pm

FIRESIDE CHAT: BUILDING IMMERSIVE EVENT EXPERIENCES FOR YOUR DYNAMIC AUDIENCES IN A PHYGITAL WORLD

  • How can events keep up with the upcoming creative trends and demands in 2023?
  • Blending physical and virtual spaces to make the future of the event world more accessible.
  • Achieving fluid user experience: How to create an event with no restraint?

SPEAKER

Deepak Lamba

Head of Global Sales and Partnerships Hubilo

METAVERSE MARKETING

4:20 pm - 5:00 pm

PANEL DISCUSSION: VIRTUAL WORLDS IN THE CENTRE OF CUSTOMER ENGAGEMENT AND EXPERIENCE

  • FIRST IMPRESSION: Welcoming your customer to your virtual space
  • THE SECOND DATE: Acquainting your customer to the ultimate brand experience
  • MEET THE FAMILY: Virtual community as the foundation of your customer engagement strategies

5:00 pm - 5:05 pm

CLOSING REMARKS

SEE AGENDA FOR DAY

REQUEST FOR AGENDA

SPEAKERS

Gino Riola

Chief Marketing Officer Allianz PNB Life

Teresa Sperti

Founder & Director Arktic Fox

Matt Hallett

Head of Product Solutions Amperity

Diana Boo - Boost MalaysiaIcon 300x300 (1)

Diana Boo

Chief Marketing Officer Boost

JJ Eastwood

Managing Director Carousell Media Group

Bea Atienza

Impactful Brand Experience Lead Colgate-Palmolive

Jay-Anne Encarnado

Vice President and Head of Corporate Communications and PR Converge ICT Solutions Inc.

Denice Sy

Chief Sales & Marketing Officer Ever Bilena Cosmetics Inc.

Nancy Almasco

Marketing Director FlowerStore.ph

Danielle Eleazar

Danielle Marie Eleazar

Head of Marketing - New Verticals Foodpanda Philippines

Francis John Chua

Head of Channel and Content Strategy and Governance Globe Telecom

Sheila Paul

Chief Marketing Officer Home Credit Philippines

Deepak Lamba

Head of Global Sales and Partnerships Hubilo

Waikuan Wong

Global Head of Marketing Malaysia Airlines

Weldon Fung

Area Director Meltwater Southeast Asia

Doris Dumlao-Abadilla

Business Editor Philippine Daily Inquirer

Louise Vas

Head of OSW Marketing PrimeCredit Limited

Sally Lai

Regional Director, Marketing & Innovation, Asia Rentokil Initial

Sean - Rentokil Initial Icon 300x300

Sean Jefferies

Group Martech Manager Rentokil Initial

Anna Henwood

Chief Executive Officer Stickybeak

Mary Eunice Lodripas

Associate Director, Marketing Ascott International Management Philippines

Christopher Daguimol

Group Director/ Head of Corporate Communication Zalora Group

Azadeh Williams

Managing Director (Moderator) AZK Media

Amit Wadhwa

CEO (Moderator) Dentsu Creative India

Norman Agatep

President and Managing Director (Moderator) Grupo Agatep

Mark Opao

Communications Planning Partner - APAC, Middle East, Turkey & Africa (Moderator) Kaspersky

BECOME A SPONSOR

ACCESS PASS

BRAND MARKETERS

VIP PASS

  • Access to all conference sessions on both days (1 physical, 1 virtual).
  • Access to all presentation materials and recordings (subject to speakers’ approval).
  • Access to all networking breaks and lunch for Day 1.
  • Access to all virtual networking breaks for Day 2.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities!

Early Bird - Until January 31, 2022: USD$399

Standard - After January 31, 2022: USD$499

VIRTUAL PASS

  • Access to all conference sessions on both days virtually.
  • Access to all presentation materials and
    recordings (subject to speakers’ approval).

This conference made accessible online, gives you more than enough exposure to the highly engaging discussions, virtual meets with other attendees, and more, wherever you are.

Early Bird - Until January 31, 2022: USD$199

Standard - After January 31, 2022: USD$299

VENDORS

VIP PASS

  • Access to all conference sessions on both days (1 physical, 1 virtual).
  • Access to all presentation materials and recordings (subject to speakers’ approval).
  • Access to all networking breaks and lunch for Day 1.
  • Access to all virtual networking breaks for Day 2.

With complete access to anything and everything in the conference, you won’t be missing out on live Q&A’s, in-person interaction and engagement with other attendees, live demos from exhibitors, and more exciting opportunities!

Early Bird - Until January 31, 2022: USD$599

Standard - After January 31, 2022: USD$699

VIRTUAL PASS

  • Access to all conference sessions on both days virtually.
  • Access to all presentation materials and
    recordings (subject to speakers’ approval).

This conference made accessible online, gives you more than enough exposure to the highly engaging discussions, virtual meets with other attendees, and more, wherever you are.

Early Bird - Until January 31, 2022: USD$299

Standard - After January 31, 2022: USD$399

REASONS WHY
YOU SHOULD ATTEND

NETWORKING

With the same goals of conquering 2023, absorb the energy and connect with APAC-wide marketing peers in Asia Pacific, both physical and virtual; join the conversation in strengthening your resolution for the coming year!

KNOWLEDGE-SHARING

Learn from the best–discover what works for your brand through case
studies, the latest marketing trends, and more, to be presented in the
conference.

REGISTER

CONTACT US

GENERAL CONTACT

[email protected]

SPONSORSHIP

[email protected]

SPEAKING OPPORTUNITIES

[email protected]

REGISTRATION

[email protected]

[email protected]

Email [email protected]

Phone +63 917 319 5762

Address 14i Seville Tower, Circulo Verde Phase 1,
#70 Calle Industria, Brgy. Bagumbayan,
Quezon City, 1100 Philippines