Singapore – As part of its annual McHappy Day, McDonald’s Singapore is bringing joy to fundraising with the launch of limited-edition Ronald & Grimace Mismatched Socks. These fun and colourful socks not only add a playful touch to your wardrobe but also help brighten the lives of families in need.
Through this initiative, McDonald’s Singapore will donate all net proceeds from the sale of these fun and uplifting socks to the Ronald McDonald House Charities (RMHC) Singapore, providing vital support to families with seriously ill children.
The initiative prioritises the maintenance of the Ronald McDonald House (NUH) and the Ronald McDonald Family Rooms (located at both NUH and IMH), which serve as crucial havens for families caring for their children in the nearby Paediatric Intensive Care Unit and High Dependency wards at NUH, as well as the outpatient clinic at IMH. This family-centred care approach has been shown to significantly benefit both families and their seriously ill children, who often face long medical journeys.
From 15–31 October 2024, the limited-edition Ronald & Grimace Mismatched Socks will be available for purchase at McDonald’s locations islandwide, either in-store, for takeaway, or via Drive-Thru, priced at just $10 per pair. Available in adult sizes only, each pair features a unique mismatched design, making them perfect for anyone looking to add a playful touch to their wardrobe while supporting a meaningful cause.
Benjamin Boh, managing director of McDonald’s Singapore, expressed, “McHappy Day has always been about bringing people together to make a positive impact in the lives of families who need it most. Every sock purchase is more than just a contribution—it’s a way to show compassion and support for families facing challenging times. Together, we can create a culture of care.”
Founded in 1989, Ronald McDonald House Charities (RMHC) Singapore is an independent charity dedicated to improving the health and well-being of children in Singapore. Since 2013, RMHC Singapore has provided over S$5 million in grants to support the medical, surgical, and rehabilitative treatment costs for more than 900 needy children.