Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured ANZ
No posts found

McDonald’s Australia celebrates its crew’s unique spirit of mateship in new campaign

by Jean Cabico

-

October 5, 2022

McDonald's-AU-Akcelo-campaign

Sydney, Australia – To help recruit a new crew for restaurants across the nation, McDonald’s Australia has launched an integrated employer brand and recruitment campaign celebrating the unique spirit of mateship that makes Macca’s, Macca’s.

Titled ‘Mates make it Macca’s’, the campaign was developed in partnership with brand experience and innovation company Akcelo. It aims to highlight the crew’s camaraderie, their daily traditions and inside jokes, and the countless joys and perks of working with their mates.

The campaign kicked off across the AFL and NRL grand finals, headlining a multi-month campaign period supported by a bespoke mobile game to accelerate applications, along with Spotify, Facebook, Instagram, TikTok and Snap ads, plus integration into McDonald’s CRM programme and its mobile ordering app.

The ‘Macca’s Burger Challenge’ game becomes a new evergreen asset that can help prospective Macca’s crew build base skills in a gamified experience to test speed, coordination, and memory, encouraging them to find out if they have what it takes to become part of the McDonald’s team. The game will also help accelerate applications by letting players challenge their mates and see the variety of roles available at their local Macca’s restaurant.

“Our crew members are the backbone – and the heart – of Macca’s. No matter who you are or where you work across our restaurants, one thing our crew value the most is the joy of working with their mates. With this campaign, we’re thrilled to invite the public behind the scenes of our day-to-day operations and show Australia what working at Macca’s is all about,” commented Amanda Nakad, marketing director at McDonald’s Australia. 

Meanwhile, Aden Hepburn, CEO at Akcelo, said, “When growing up in Australia, working at McDonald’s is almost a rite of passage that can build lifelong mates. Akcelo is delighted to have been tasked with creating this innovative and integrated campaign that reflects how those who work at Macca’s, no matter what age, help make Macca’s, Macca’s.”

Related Tags anz Australia
Share this article

Related Articles

View All
TABtouch-campaign-with-Clemenger-BBDO
Marketing Featured ANZ
Australia-based wagering brand TABtouch creates magical world for punters in new campaign
October 5, 2022
By Jean Cabico
This ad for an Aussie writing festival honours literature’s famed passages–using AI artwork
Marketing Featured ANZ
This ad for an Aussie writing festival honours literature’s famed passages–using AI artwork
September 16, 2022
By Teddy Cambosa
This latest ad reminds everyone that everyday is a day to check on someone’s mental state
Marketing Featured ANZ
This latest ad reminds everyone that everyday is a day to check on someone’s mental state
September 8, 2022
By Teddy Cambosa
Akcelo-Simon-McCrudden
Marketing Featured ANZ
Simon McCrudden joins Akcelo as new partner, group brand strategy
September 7, 2022
By Jean Cabico
V-Energy-campaign-for-V-Refresh
Marketing Featured ANZ
Frucor Suntory's V Energy highlights new energy drink brand ‘V Refresh’ in new campaign
September 5, 2022
By Jean Cabico
Akcelo-and-Tiger-Trade
Marketing Featured ANZ
Tiger Brokers names Akcelo as agency partner for Tiger Trade ANZ
April 7, 2022
By Jean Cabico
No posts found

Featured Articles

View All
Inner-State-Sustainability-Marketing
Premium Main Feature Marketing APAC
Fostering sustainable behaviour: How sustainable marketing establishes brand credibility
October 5, 2022
By Jean Cabico
MARKETECH APAC to discuss how to future-proof your influencer marketing in 2023 in its latest webinar this November
Main Feature Marketing Partners APAC
MARKETECH APAC to discuss how to future-proof your influencer marketing in 2023 in its latest webinar this November
October 5, 2022
By MARKETECH APAC
MARKETECH APAC’s upcoming webinar to discuss how to future-proof brands’ event marketing strategies
Main Feature Marketing Partners APAC
MARKETECH APAC’s upcoming webinar to discuss how to future-proof brands’ event marketing strategies
October 4, 2022
By Teddy Cambosa
MARKETECH APAC to spotlight agency leaders’ unique leadership in new series
Main Feature Marketing APAC
MARKETECH APAC to spotlight agency leaders’ unique leadership in new series
September 19, 2022
By MARKETECH APAC
ALL FEAT IMAGES
Main Feature Marketing Partners APAC
Powering Up Social Commerce: How TikTok is Trailblazing the Content-to-Cart Purchase Journey
September 5, 2022
By MARKETECH APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Main Feature Marketing APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
August 30, 2022
By Joven Barcenas
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin