Kuala Lumpur, Malaysia – Southeast Asian martech firm OpenMinds Group has officially announced their partnership with the Asia Pacific University of Technology & Innovation (APU), a private Malaysian university that aims to bring out the next generation of creative talent to the industry.
Through this partnership called ‘OpenCreative’, OpenMinds Group and Asia Pacific University will be working together in developing creative content production in the digital space for Malaysian SMEs.
Under the guidance of OpenMinds’ experienced creative leads, APU students will play an active role in creating content marketing products for SMEs, aiming to provide students with practical real-world experiences, in addition to meticulous quality checks to allow the students to improve and ensure that their work will comply with the highest standards.
The services offered by OpenCreative include creative content creation, such as copywriting, short videos, and graphic design. Additionally, custom content calendars and content advisory services are also available, with packages starting from as low as RM 1500 per month. These new services under OpenCreative, allow SMEs to tap into the experience and process that OpenMinds Group has developed.
The end goal of this project is to empower the creative community, regardless of professional experience, while also setting a better standard of quality for creative content among Malaysian SMEs in the digital space. This also perfectly aligns with Malaysia’s goal of upskilling its youths through experiential learning and real-world skill development to increase graduate and overall workforce employability.
Talking about the partnership, Dr. Ho Chin Kuan, vice chancellor of APU, said, “We are excited about our partnership with OpenMinds Group as it aligns with APU’s mission of empowering graduates with the skills needed to excel in global business and society.”
“Specifically focusing on technology, innovation, and creativity, this collaboration aims to equip students with the practical skills essential for making meaningful contributions to their industries, subsequently enhancing their employability. We look forward to the positive impact this partnership will bring to both of our operations”, he added.
Meanwhile, Randy Too, director of OpenCreative and co-founder of OpenMinds Group, commented, “Collaborating with APU to enhance creative content production will not only aid Malaysian SMEs in spearheading digital transformation but will also establish a new standard for the quality of creative content in the country. We are honoured to work with the talented students at APU and anticipate creating a generation of independent creative individuals in the future.”
