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TM’s unifi launches ‘Spend with SME’ campaign to encourage Malaysians to buy from local SMEs

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Malaysia – In conjunction with World SME Day, which falls on 27 June, Telekom Malaysia‘s retail convergence solutions arm, unifi Business has launched a month-long campaign to help SMEs get back on their feet post-pandemic while rallying all Malaysians to support their business growth.

Using the hashtag #BelanjaDiSME, which means ‘Spend with SME’, unifi Business alongside several renowned partners has lined up multiple activities such as a social media challenge, an ‘SMEs to SMEs’ talk show, and a nationwide entrepreneurs roadshow to celebrate the significant role played by local SMEs in creating employment, promoting innovation and creativity, as well as contributing to the country’s economic prosperity.

#BelanjaDiSME was chosen to encourage Malaysians to buy products and services offered by local SMEs, boosting the profitability of these enterprises and contributing to their rebound post-pandemic, said TM.

The campaign started off with a social media challenge, where Malaysians are invited to upload a picture of any local SME of their choice on their personal social media space with a creative caption, tagged with the #BelanjaDiSME hashtag. Participants with the most creative picture and caption will be in the running to win prizes such as a 3-day and 2-night stay at local holiday destinations, smart devices, and shopping vouchers, amongst others. The challenge is now open right up until the end of June.

Meanwhile, unfi Business has also conducted an ‘SMEs to SMEs’ talk show featuring stories of local SMEs on their digital transformation journey. The talk show which went live on unifi Business Facebook page as well as on Astro Awani, featured speakers from Hernan Corporation, Jazzy Group, and Kiddocare.

A nationwide tour is also being held throughout the month of June, to raise awareness among SMEs on the importance of digitalisation process for their business growth and development especially during this transition to endemic phase. TM said this is in line with the government’s focus on empowering this target group and improving their living standards.

In addition, to give local SMEs a shot in the arm, unifi Business will also promote the SME Digitalisation Grant (SDG) where the entrepreneurs can enjoy up to 50% savings on their subscriptions to digital solutions from unifi Business or get a RM5,000 matching grant, as part of the Pelan Jana Semula Ekonomi Negara (PENJANA) initiative announced by the Government in 2021. This is an opportunity for SMEs to increase their productivity while reducing their operating cost. 

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