Main Feature Platforms APAC

MARKETECH APAC Reels: Marketing in metaverse

Singapore – MARKETECH APAC, the marketing-centric digital media for APAC, launches an in-depth series of the metaverse or Web 3.0 on MARKETECH APAC Reels, its new addition to the segment amongst others.

Branded as the ‘next dimension of the internet,’ metaverse is a virtual space where people can work, play, shop, socialise, and more. Among many functions, the metaverse aims to establish building connections in the virtual world.

Cheelip Ong, regional chief creative officer and chief product officer at Lion & Lion, and one of the speakers in the series, said, “I would define the metaverse as the futuristic vision of [an] interconnected virtual world. And this virtual world is brought together by the convergence of virtually enhanced physical and digital.”

The series will consist of three parts: The Birth of the Metaverse, Pillars of the Metaverse, and Marketing in the Metaverse. 

We featured other thought leaders and metaverse experts such as Bell Beh, co-founder and chief executive officer at BuzzAR; Madhav Khandelwal founder and CEO at DeMons; Joe Peng, APAC chief digital officer at BCW Global; Zoe Cocker, head of innovation and creative studio at Yahoo, who gave us essential insights on what marketers need to know before diving into the metaverse. 

Head of Innovation and Creative Studio, Zoe Cocker at Yahoo, shared their recent explorations in the metaverse,Our research is showing that a lot of immersive experiences really drive utility and knowledge sharing, and ability to interact.”

Madhav Khandelwal, founder and CEO at DeMons, said, “We are lacking immersive experience now.” 

Meanwhile, on the interaction within the metaverse, Joe Peng, chief digital officer at BCW Global, said, “The metaverse will provide us with limitless opportunities for us to customise our avatars. And we can actually use these avatars through engaging with different organisations, individuals.”

The metaverse series will unfold a series of information that every brand would benefit to know about the Web 3.0 and how to set-up their game plan. 

Main Feature Marketing APAC

MARKETECH APAC launches new features brand, MARKETECH APAC Reels

Singapore – MARKETECH APAC, the digital media for the marketing and advertising industry in APAC, is launching a new content brand that aims to amplify the power of videos in bringing engaging stories to the audience. To be called MARKETECH APAC Reels, the staple feature will be presenting industry deep dives on leading news and trends in marketing and tech through exclusive video content.

For the pilot feature, MARKETECH APAC Reels will be presenting an all-embracing view of the brands and companies in various industries that have decided to take action in line with the ongoing war between Russia and Ukraine. The feature will comprehensively lay out how entities in the marketing and advertising industry, and even those of the biggest consumer brands, have taken a stand in the middle of the heightening hostilities in Europe.

MARKETECH APAC Reels is also taking the spotlight on the growing space of the metaverse, roping in marketing and industry leaders to shed light on how brands can navigate this brand new virtual environment and leverage the space to deliver groundbreaking marketing campaigns. 

To be rolled out in a series of 3 episodes, the feature will be discussing piece by piece top questions of brands concerning the metaverse which include entering the space, and thereafter, becoming an official player in the metaverse. 

On the launch, Shaina Teope, MARKETECH APAC’s regional editor, said, “MARKETECH APAC continues to grow its channels, and as a digital-first media, now’s the time to take our features up a notch, leveraging the ingenuity of videos in delivering stories and conversations that are most pertinent to the community. We are excited as we tackle the most relevant news and trends through distinctive and innovative production.” 

All videos under MARKETECH APAC Reels can be viewed on MARKETECH APAC’s YouTube channel. Subscribe to get updated on the newest and latest content. 

As MARKETECH APAC launches MARKETECH APAC Reels, it is inviting all brands and companies to reach out for any interesting story they would like to share and collaborate with.

They can email MARKETECH APAC at [email protected]