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MARKETECH APAC Reels: Marketing in the Metaverse

With the metaverse industry expanding at a rapid pace much like existing digital trends nowadays, brands and marketers are utilising this new digital realm to create and improve their relationships with their customers–both new and existing. For the third and final instalment of MARKETECH APAC Reels: The Metaverse series, the third episode titled ‘Marketing in the Metaverse‘ discusses features within the metaverse that brands can use to their advantage to upscale business or find new channels to communicate with their customers.

The three-part series first opened with a discussion on the general overview of the metaverse–including the origins and birth of the metaverse space, existing foundations such as non-fungible tokens (NFT), blockchain technology, and cryptocurrencies.

Meanwhile, the second episode tackled the fundamentals of the metaverse scene, including what is new in the platform, the various opportunities and endeavours brands can expect, and how to utilise them.

As mentioned previously, it is no stranger to us that the metaverse is rapidly growing, thanks to hundreds of millions of dollars invested by entities to create their own metaverse offering or launch campaigns and retention strategies in the metaverse. But what exactly do brands and marketers should expect from the metaverse? And how exactly can they utilise this new space to their advantage? This is what episode three, the last of this series, will tackle.

In this last episode, we’ve sat down with experts and experienced leaders belonging to the marketing, and metaverse spaces to learn more about how to market your brand to the right audience in the metaverse. Furthermore, the latest episode tackles the type of environment and narrative that consumers and/or brands want in their metaverse experience, the challenges that marketers may face throughout their metaverse journey, as well as the potential possibilities brands can use to improve the branded metaverse experience, ranging from diverse avatar usage to gamification.

To sum up, no sky’s the limit for brands and marketers to let their creative methodologies be applied in the metaverse.

To learn more about the marketing opportunities and challenges in the metaverse, head on to the video to learn more.

Hear from Joe Peng, APAC chief digital officer of BCW Global; Zoe Cocker, head of innovation and Creative Studio at Yahoo; and Cheelip Ong, regional chief creative officer and chief product officer at Lion & Lion.

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MARKETECH APAC Reels: Pillars of The Metaverse

In a bid to better shape up the understanding of the highly immersive digital reality that we’re witnessing now, that is, the metaverse, MARKETECH APAC began a series that dives deep into this futuristic space, and how the marketing community can best harness its powers and capabilities to the brim to make building groundbreaking experiences and engagement possible for their brand and business.

The three-part series first covers the basic understanding of the metaverse, then moves into identifying its most important pillars, and finally, for the big gun – how marketing fits into the overall ecosystem. 

Episode 2 – which talks about the building blocks of this omniscient space – has now been launched. 

In episode 1 in ‘The Birth of the Metaverse’, we talked about how we got from Web 1.0 to now Web 3.0 and what makes up this new iteration of the world wide web and the experiences and engagements this decentralised and open digital ecosystem promises us. 

We know that while the metaverse is invigorating and its brilliance is keeping us at the edge of our seats – it too can intimidate us into its larger-than-life reality. But what if we take it apiece, and break it down into just its most vital elements? This is what episode 2 of the Metaverse Series is all about. 

We’ve roped in experts and experienced leaders belonging to the marketing, NFT, and virtual reality spaces to help shed light on what makes up the metaverse world and the opportunities and experiences that it ought to offer; how we as the stakeholders, so to speak, of the free digital environment, is able to make the best out of it – either as consumers or producers in the space. 

In a nutshell, expect to see in the metaverse ‘New Humans, ‘New Space or Events’, and ‘New Objects’. 

To learn more about these indispensable entities in the metaverse, head on to the video to learn more.

Hear the expert insights of Joe Peng, APAC chief digital officer of BCW Global; Madhav Khandelwal, founder and CEO of DeMons, and Bell Beh, co-founder and CEO of BuzzAR

Watch our space as we release the final episode of the series – ‘Marketing in The Metaverse’

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MARKETECH APAC Reels: The Metaverse Series

Singapore – MARKETECH APAC, the marketing-centric digital media for APAC, launches an in-depth series of the metaverse or Web 3.0 on MARKETECH APAC Reels, its new addition to the segment amongst others.

Branded as the ‘next dimension of the internet,’ metaverse is a virtual space where people can work, play, shop, socialise, and more. Among many functions, the metaverse aims to establish building connections in the virtual world.

Cheelip Ong, regional chief creative officer and chief product officer at Lion & Lion, and one of the speakers in the series, said, “I would define the metaverse as the futuristic vision of [an] interconnected virtual world. And this virtual world is brought together by the convergence of virtually enhanced physical and digital.”

The series will consist of three parts: The Birth of the Metaverse, Pillars of the Metaverse, and Marketing in the Metaverse. 

We featured other thought leaders and metaverse experts such as Bell Beh, co-founder and chief executive officer at BuzzAR; Madhav Khandelwal founder and CEO at DeMons; Joe Peng, APAC chief digital officer at BCW Global; Zoe Cocker, head of innovation and creative studio at Yahoo, who gave us essential insights on what marketers need to know before diving into the metaverse. 

Head of Innovation and Creative Studio, Zoe Cocker at Yahoo, shared their recent explorations in the metaverse,Our research is showing that a lot of immersive experiences really drive utility and knowledge sharing, and ability to interact.”

Madhav Khandelwal, founder and CEO at DeMons, said, “We are lacking immersive experience now.” 

Meanwhile, on the interaction within the metaverse, Joe Peng, chief digital officer at BCW Global, said, “The metaverse will provide us with limitless opportunities for us to customise our avatars. And we can actually use these avatars through engaging with different organisations, individuals.”

The metaverse series will unfold a series of information that every brand would benefit to know about the Web 3.0 and how to set-up their game plan. 

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MARKETECH APAC launches new features brand, MARKETECH APAC Reels

Singapore – MARKETECH APAC, the digital media for the marketing and advertising industry in APAC, is launching a new content brand that aims to amplify the power of videos in bringing engaging stories to the audience. To be called MARKETECH APAC Reels, the staple feature will be presenting industry deep dives on leading news and trends in marketing and tech through exclusive video content.

For the pilot feature, MARKETECH APAC Reels will be presenting an all-embracing view of the brands and companies in various industries that have decided to take action in line with the ongoing war between Russia and Ukraine. The feature will comprehensively lay out how entities in the marketing and advertising industry, and even those of the biggest consumer brands, have taken a stand in the middle of the heightening hostilities in Europe.

MARKETECH APAC Reels is also taking the spotlight on the growing space of the metaverse, roping in marketing and industry leaders to shed light on how brands can navigate this brand new virtual environment and leverage the space to deliver groundbreaking marketing campaigns. 

To be rolled out in a series of 3 episodes, the feature will be discussing piece by piece top questions of brands concerning the metaverse which include entering the space, and thereafter, becoming an official player in the metaverse. 

On the launch, Shaina Teope, MARKETECH APAC’s regional editor, said, “MARKETECH APAC continues to grow its channels, and as a digital-first media, now’s the time to take our features up a notch, leveraging the ingenuity of videos in delivering stories and conversations that are most pertinent to the community. We are excited as we tackle the most relevant news and trends through distinctive and innovative production.” 

All videos under MARKETECH APAC Reels can be viewed on MARKETECH APAC’s YouTube channel. Subscribe to get updated on the newest and latest content. 

As MARKETECH APAC launches MARKETECH APAC Reels, it is inviting all brands and companies to reach out for any interesting story they would like to share and collaborate with.

They can email MARKETECH APAC at [email protected]