Philippines – Hybrid integrated marketing solutions agency Optimax, a part of the DDB Group Philippines, has been appointed as the new integrated marketing communications (IMC) agency for global brand BYD electric vehicles (EVs) in the Philippines.
Ayala-led Mobility Access Philippines Ventures, Inc. (MAPVI), the automotive arm of AC Motors and official distributor of BYD cars in the country, handed BYD EVs’ account to Optimax after a series of competitive pitches.
Antonio ‘Toti’ Zara III, president of MAPVI, expressed his anticipation of collaborating with Optimax to develop the BYD brand and the electric vehicle (EV) sector in the Philippines.
He said, “Our newly formed partnership is a step closer to making more and more Filipinos appreciate the No. 1 selling new-energy vehicles in the world right now. We are excited to work with Optimax’s energetic and young team to introduce BYD cars to Filipinos and make them understand the advantages of new energy, or what is more commonly known as electric vehicles.”
Also speaking on the partnership, Ela Federigan-Chua, general manager of Optimax, shared, “Handling a global automotive brand like BYD is very exciting for us. It opens up a lot of opportunities to harness our expertise and showcase our creativity with the end in view of achieving the goals MAPVI set out for BYD.”
