India – Manzoor Alam has been appointed the new executive creative director (ECD) of Dentsu Creative India. Manzoor will be located in the agency’s Gurgaon office and will lead creative teams dedicated to clients such as Honda Cars, Max Healthcare, Catch Spices, Royal Stag, 100 Pipers, Herbalife, Hamdard, and Carlsberg, among others.
He will directly report to Joy Mohanty, chief creative officer of North at Dentsu Creative India.
Alam’s focus will be on developing the agency’s creative talent pool, as well as establishing it as a point for innovative, and high-calibre work, with a strong emphasis on modern creativity and the goal of cultivating a vibrant and forward-thinking creative culture that will enable the agency to craft campaigns that deeply connect with its clients.
Alam’s 20-year career has included stints at agencies such as McCann and Rediffusion, as well as his most recent stint at Lowe Lintas, where he created creative works for a variety of brands. Specifically, he made Google’s products, including Google Search, Google Photos, Google Assistant, Google My Business, and Google Voice, as well as other businesses such as those of OLX, HP, Maruti Suzuki, and GoDaddy.
Speaking about the appointment, Mohanty said, “Manzoor’s exceptional journey showcases a wealth of experience and an extensive portfolio of accomplishments with leading brands such as Google and OLX, as well as numerous start-ups and tech ventures.”
He added, “His unique ability to infuse his ideas with a strong sense of humanity has endeared him to brands across the spectrum. We are thrilled to have him on board and are certain that he will be instrumental in taking our goals of Modern Creativity to new heights.”
Meanwhile, Alam stated, “In today’s ever-evolving consumer landscape, it is important to consider both the ‘when’ and ‘how’ of every idea. This calls for a cohesive and integrated approach to deliver our concepts effectively. Dentsu Creative India’s philosophy of ‘Modern creativity’ synchs well with this emerging trend.”
“The organization’s strong emphasis on digital-first, tech-driven initiatives, and data-backed solutions amplifies the potential for impactful ideas to flourish. This is exactly what has drawn me towards Dentsu Creative India. I am excited and look forward to embarking on this inspiring journey,” he said.
