India – Surjo Dutt has been appointed as the new chief creative officer (CCO) for the West and South regions at Dentsu Creative India, starting from September 1. In his new role , Dutt will be responsible for leading the agency’s creatives, coordinating with creative teams, and developing solutions that make use of modern creativity for brands and aid business expansion.
He will be reporting to Amit Wadhwa, CEO of Dentsu Creative India, in his new position.
Dutt has 24 years of experience, worked on more than 400 projects spanning over 70 brands and 20 categories. His career includes positions as the former chief creative officer at FCB India, national creative director – North at Sapient Nitro, and vice president and executive creative director (ECD) at JWT.
He has worked with companies including Pepsi, Frito Lay, Hero Motocorp, GSK, Google, Uber, Vistara, Dominos, Pernod Ricard, Nokia, Airtel, Nestle, and British Airways over the course of his career.
Speaking on the appointment, Wadhwa expressed, “I am delighted to welcome Surjo as our creative partner on this exciting journey at DENTSU CREATIVE India. Having previously worked alongside Surjo, I am well aware of his incredible talent for building powerful brands – a quality he has consistently demonstrated across every project he has been involved in.”
He added, “His seamless grasp of strategic contributions and deep understanding of the contemporary media landscape make him the ideal candidate to embody our philosophy of ‘Modern Creativity’. I firmly believe that together we will produce work that will leave a lasting mark in the industry.”
Meanwhile, Dutt said, “Dentsu has established itself as a creative powerhouse in India, delivering impactful campaigns that have made a huge impact across various categories. The conglomerate’s work has garnered recognition not only within the industry but also at prestigious national and international award platforms. I am genuinely thrilled and deeply grateful for this incredible opportunity.”
He added, “I extend my gratitude to Amit and the dentsu team for acknowledging the value of my work and approach. I am looking forward to playing my part in this exciting new phase of DENTSU CREATIVE’s journey in India. The fact that I have previously worked with Amit and thoroughly enjoyed every moment of it is the icing on the cake for me.”
