Kuala Lumpur, Malaysia – Local gourmet grocer The Food Merchant has launched its latest signature concept store, ‘The Food Merchant Prelude’, to offer a curated and premium grocery shopping experience in Malaysia.
The Food Merchant Prelude features a grab-and-go concept that curates premium grocery shopping. It invites discerning shoppers and passionate food enthusiasts to indulge in an unhurried exploration of refined tastes.
From Michelin Guide-acclaimed Asian and Western delicacies to the understated charm of artisanal bakeries, every corner of the premium grocery speaks of elegance and quality that caters to everyone’s unique taste.
The debut of the new store is part of The Food Merchant’s two-year milestone celebration. It is exclusively situated in one of Kuala Lumpur’s prestigious addresses, the Pavilion Damansara Heights.
Together with the opening of the Prelude store, The Food Merchant is also giving out exciting promos like complimentary ‘Thank You’ gifts and collaborative voucher promos with foodpanda to invite people to visit their shop.
The Food Merchant Prelude is also a ‘teaser’ for an upcoming Phase 2 that the company will reveal in 2024. The gourmet grocer continues to distinguish itself through its meticulously crafted, flag-adorned aisles that facilitate easy navigation as customers explore a treasure trove of unique imported products.
Ivan Tan, managing director at The Food Merchant, said, “We are delighted to mark our two-year milestone with the opening of The Food Merchant ® Prelude. This is a testament to our commitment to providing a haven where luxury and taste take centre stage. The Food Merchant®️ Prelude is described as a “Prelude” because it sets the stage for an upcoming Phase 2, targeted to open in the later part of 2024, which promises even more expansive and exciting experiences.”
“As a gourmet grocer, we not only bring diversity and quality grocery offerings to our customers. We also bring a distinguished dine-in experience featuring authentic international cuisine, seamlessly bringing together flavours from East Asian oceans to European vineyards, all within a single, inviting space. Some of the key features of TFM include the variety of local and international cuisine the gastronomy halls offer, renowned trolley service, and our commitment to sustainability, exemplified by eco-friendly packaging initiatives,” Tan further added.
